网络互动营销反思三网络营销的角色定位(Network interactive marketing review three the role of network marketing positioning).docVIP

网络互动营销反思三网络营销的角色定位(Network interactive marketing review three the role of network marketing positioning).doc

  1. 1、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
  2. 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  3. 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  4. 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  5. 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  6. 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  7. 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
网络互动营销反思三网络营销的角色定位(Network interactive marketing review three the role of network marketing positioning)

网络互动营销反思三网络营销的角色定位(Network interactive marketing review three the role of network marketing positioning) Before beginning todays reflection, I would like to talk about the point of communication with the executive director of a well-known mixed media company a few days ago, which is the subdivision and functional orientation of the online media. In my opinion, this view is also in my upcoming 2 marketing communication interactive integrated marketing communication strategy are described, the network media is not comprehensive portals, vertical portals, SNS website, website so four kinds of tools. However, different types of websites have different functions in network marketing: Integrated portals, such as Sina, Sohu, 163, etc., their value is like CCTV, the content is large and complete, so the audience covers a huge, but the accuracy is seriously inadequate. Therefore, in the network marketing system, it is suitable for the promotion of reputation and the shaping of brand image. This is online translation CCTV advertised function. Vertical portals, like SouFun, Zhongguancun online, , their expertise in a field of a subdivision, comparison and comprehensive portal website, their audience level is relatively small, but the user matching accuracy. Therefore, its role in the network marketing system is accurate dissemination. SNS web site is a platform for people to socialize on the Internet, such as happy net, campus network and so on. Its core competitiveness is not comprehensive content, nor is content depth, that is, SNS website and traditional media theory content is king, there is a certain contradiction. But the core of the SNS web site is relationships, a web of relationships that links people together and links them up. His value is a vehicle for spreading information. The tool class website, actually is not a simple web site, I think tools website is search engine, IM communication tools, download engine auxiliary network we use the tools, their characterist

您可能关注的文档

文档评论(0)

jgx3536 + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

版权声明书
用户编号:6111134150000003

1亿VIP精品文档

相关文档