网络互动营销反思三网络营销的角色定位（Network interactive marketing review three the role of network marketing positioning）.docVIP

网络互动营销反思三网络营销的角色定位（Network interactive marketing review three the role of network marketing positioning） Before beginning todays reflection, I would like to talk about the point of communication with the executive director of a well-known mixed media company a few days ago, which is the subdivision and functional orientation of the online media. In my opinion, this view is also in my upcoming 2 marketing communication interactive integrated marketing communication strategy are described, the network media is not comprehensive portals, vertical portals, SNS website, website so four kinds of tools. However, different types of websites have different functions in network marketing: Integrated portals, such as Sina, Sohu, 163, etc., their value is like CCTV, the content is large and complete, so the audience covers a huge, but the accuracy is seriously inadequate. Therefore, in the network marketing system, it is suitable for the promotion of reputation and the shaping of brand image. This is online translation CCTV advertised function. Vertical portals, like SouFun, Zhongguancun online, , their expertise in a field of a subdivision, comparison and comprehensive portal website, their audience level is relatively small, but the user matching accuracy. Therefore, its role in the network marketing system is accurate dissemination. SNS web site is a platform for people to socialize on the Internet, such as happy net, campus network and so on. Its core competitiveness is not comprehensive content, nor is content depth, that is, SNS website and traditional media theory content is king, there is a certain contradiction. But the core of the SNS web site is relationships, a web of relationships that links people together and links them up. His value is a vehicle for spreading information. The tool class website, actually is not a simple web site, I think tools website is search engine, IM communication tools, download engine auxiliary network we use the tools, their characterist