玩转植入性广告 华谊兄弟凭《唐山大地震》揽金或过亿(内部文件)（Play embedded advertising, Huayi Brothers with Tangshan earthquake to seize gold or billions of dollars (internal documents)）.docVIP

玩转植入性广告 华谊兄弟凭《唐山大地震》揽金或过亿(内部文件)（Play embedded advertising, Huayi Brothers with Tangshan earthquake to seize gold or billions of dollars (internal documents)） 2010-07-29 23 seconds, 32 years, tells the story of a death story. In the 12 film directed by Feng Xiaogang, the Tangshan earthquake made the highest single production fee with a total investment of 120 million yuan. Recently, the film Chupin Huayi Brothers announced, Tangshan earthquake on the first day at the box office has more than 36 million 200 thousand yuan, not only broke the previous record of 27 million yuan by the domestic film in Chibi on the first day of record, more than 36 million yuan of Hollywood blockbuster Afanda has become the first ever, China first day box office record. With the exclusive cooperation mechanism, implanted in advertising revenue transferred nearly billion yuan, 500 million yuan at the box office. Huayi Brothers how to rely on the cost of 120 million yuan to create 500 million yuan box office? Government backing Huayi investment diluted According to the daily economic news, the film Tangshan earthquake joint investment by the government of Tangshan City, Huayi and CFGC three party. In February 25th last year, Huayi media and Tangshan radio and television media Limited (hereinafter referred to as the Tangshan company), Chinese Film Group Corp production branch (hereinafter referred to as the film group production company) signed a cooperation investment film Tangshan earthquake contract, about the play: total investment in Tangshan company, Huayi Brothers and the film group production branch of the investment ratio was 50%, 45%, 5%, the investment amounted to 60 million yuan, 54 million yuan and 6 million yuan, a total investment of 120 million yuan in total, has become Feng Xiaogangs 12 film, the highest production costs of a single. Subsequently, the Huayi Brothers will be part of the amount of pass to the Zhejiang television group, media company, Emperor motion pictures, m