独家销售(排他性销售)（Exclusive sales (exclusive sales)）.docVIP

独家销售(排他性销售)（Exclusive sales (exclusive sales)） Exclusive sales means that the parties agree, through the agreement, that the manufacturer supplies products to a retailer in a particular area and is resold within that territory. At the same time, the Seller shall not take the initiative to sell the product in the exclusive territory assigned by the manufacturer to other exclusive vendors. Exclusive sales or exclusive sales agreement, it is concluded the agreement between the two companies, one of the direction of other commitments, for resale of a commodity, it is in a particular market or the market in a certain area only to each other to provide goods. The exclusive sales agreement is the most widely used vertical restraints in practice. This agreement has two characteristics, the first is exclusive. If a manufacturer has entered into a sales agreement with two or more vendors in one contract area, such agreements cannot be called exclusive sales agreements (two). The second characteristic is sale, that is, the main content of this agreement is that one party sells goods for the other party. If a party buys the goods only for their own use or consumption, this is not an exclusive sales agreement. Generally speaking, a manufacturer does not enter into exclusive sales agreements with only one seller. If he is at the same time with many vendors in different regions to enter into an exclusive sales agreement, such agreement is also known as exclusive geographical agreement (exclusive territories). Exclusive sales agreement is generally prescribed in the contract, the seller can region exclusive sales of products, manufacturers and distributors of other manufacturers in the area shall not sell products, exclusive sales agreement is the most exclusive regional agreement. The competition of modern enterprises is largely the product of brand competition, so the producers need to retailer promotion and sales of its own brand, but the seller is not willing to pay for the rea