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妇婴产品加盟批发店的普通促销手法(He joined the products wholesale store common marketing practices)
妇婴产品加盟批发店的普通促销手法(He joined the products wholesale store common marketing practices)
He joined the products retail general promotion Yunying shop franchise
He joined the products wholesale store common marketing practices
Love can join the chain Museum of Sofia products
He joined the products retail promotion way is mainly the following: one: regular promotions
Regular promotions is a promotional form usually adopts the chain, form not deviate from the general sales is preferential, charge samples, buy gifts. Of course, activity forms and coloratura can always transform. How to make a new, in fact is the highest while regular promotion.
(1) characteristics of regular promotions:
1, durability or schedule. Regular promotional activities generally last longer, such as a product called pain Ling in front of the drugstore has done for two years free trial promotion;
2, robustness. Fixed point and fixed time, this is the highest regular promotional activities, promotional activities and routine in some enterprises there called weekend promotion.
3, quick availability. Regular promotions to the effect is often see the food under the knife, sales rose, but the early results and influence are poor.
4, on-site notification. Regular promotions are usually made by means of promotions, on-site POP, emerging cards, posters, and personnel commentary, and are not announced on the media.
(two) application fields of routine promotions:
Suitable for the operation of collective: weak economic strength of small and medium-sized enterprises and small and medium-sized agents, chain stores.
Suitable for operating products: new products on the market or old products should compete with similar products;
Suitable for operating terminals: there are counters in the store, the clerk has been trained or promoters stationed, large passenger flow.
(three) regular promotion operation:
1, terminal construction is the origin of conventional promotions
The market terminal is like a regular promotion.
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