客户价值（Customer value）.docVIP

客户价值（Customer value） Logistics enterprise customer lifetime value management research - Cui Hui Zhang Qing ([1] [2] [1] of Qinhuangdao Institute of Technology Department of business in Hebei, Qinhuangdao 066100; [2] Department of management engineering, Qinhuangdao Institute of Technology, Hebei, Qinhuangdao 065200, China Abstract: for the customers value, not only to dig out the value of each customer, but more importantly, to tap the customers lifetime value. Customer lifetime value management is of great importance to logistics enterprises, and it is the foundation of long-term and steady development of logistics enterprises. From the logistics enterprises to improve the quality of staff, to build a complete CRM system, reduce the cost of logistics, improve the logistics management level, shaping the five aspects of logistics enterprise culture gives the logistics enterprise customer lifetime value management strategy Key words: logistics enterprise customer lifetime value management strategy CLC number: F25, document identification code: A, article number: 1007-3973 (2010) 011-139-02 With the market changing from selling to buyers and the increasing competition among enterprises, the idea of customer as the center is gradually being deeply rooted in the hearts of the people. Enterprises in the implementation of customer relationship management strategy of the enterprise must first find profitable customers, the largest customer lifetime value, and then take appropriate management strategies on the part of customers, to develop and maintain the relationship between enterprises and customers, and then get more profits. With the rapid development of the logistics industry, these are especially true for logistics enterprises. 1, the connotation of customer lifetime value Customer value is the value that a customer can bring to an enterprise when it continues to interact with an enterprise. Customer lifetime value refers to the total amount of revenue that an enterpr