传统服装业如何通过O2O模式实现销售突破（How does traditional clothing industry realize sales breakthrough through O2O mode）.docVIP

传统服装业如何通过O2O模式实现销售突破（How does traditional clothing industry realize sales breakthrough through O2O mode） How does traditional clothing industry realize sales breakthrough through O2O mode? 2012, online shopping transactions for the first time exceeded 1 trillion; in 2013, Chinas e-commerce market transaction size of 9 trillion and 900 billion yuan, of which online shopping transaction scale market share of 18.6%. The whole market from traditional retail to e-commerce, to todays O2O line on the Internet, the Internet is no longer with the traditional terminal station on the opposite side, but should let him from the competition, a new weapon for all the traditional retail industry. In such a competitive market, how should the traditional enterprise find the pain points of consumers itch point bursting point, and explore their advantages to the use, form a linkage online and offline, a need to consider each problem for garment enterprises. Improve experience, taste first Clothing is no doubt is a very important experience in the industry, the core of traditional clothing retail enterprises is the line of stores, clothing quality directly affect the consumer purchase decision, the clerk service and store SKU will directly affect the consumer experience. Therefore, for the traditional clothing retail enterprises, the terminal image stores SI, services, products have to do enough homework. First of all, the layout of shops need to be differentiated sufficiently, and the comfort and humanization of shopping environment are becoming more and more important. With Smith Barney as an example, from the 2010 state purchasing network officially launched, Smith Barney began to explore the road of O2O, thereafter, Smith Barney launched the life experience store + Smith Barney APP O2O model, WiFi and coffee shop in the country launched six, users can enjoy the coffee in the shop, the edge the APP can also choose to purchase goods, delivery. This way of selling life experience, very