从旅游品牌塑造看贵州旅游（Viewing Guizhou tourism from the perspective of tourism brand building）.docVIP

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从旅游品牌塑造看贵州旅游（Viewing Guizhou tourism from the perspective of tourism brand building）.doc

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从旅游品牌塑造看贵州旅游（Viewing Guizhou tourism from the perspective of tourism brand building）

从旅游品牌塑造看贵州旅游（Viewing Guizhou tourism from the perspective of tourism brand building） Viewing Guizhou tourism from the perspective of tourism brand building In July 9th, the mid-term report on the results of the ecological tourism culture development plan of Guizhou province was established in Guiyang by the peoples Government of Guizhou Province, the State Tourism Administration and the world tourism organization. Meeting made clear the Guizhou eco-tourism cultural development plan, the preparation will be National Park Province, colorful Guizhou wind as a whole image, and strive to build Guizhou tourism brand. Guizhou province in 2011, total tourism income of 142 billion 948 million yuan, ranking fourteenth in the country, an increase of 34.70% compared with the same period last year, the growth rate ranked fourth in the country; total number of tourists 170 million passengers, an increase of 31.80% compared with the same period last year, the growth rate ranked third in the country. This result has encouraged the travel industry in Guizhou. But we should see that as a tourism province, this achievement and abundance resources of tourism in Guizhou has obviously not proportional, not to say compared with Zhejiang, Guangdong these big tourism province, even in the southwest region, the development of tourism industry in Guizhou has been behind Sichuan and Yunnan. How to speed up the development of Guizhous tourism industry? Believe in the power of brands! The theme of the CCTV advertising phrase ace. There is no doubt about the centripetal force and influence of the brand on the market. For the tourism industry in Guizhou in the ascendant, the importance of building the brand to speed up the development of Guizhous tourism industry is self-evident. Crucial to the development of tourism tourism brand, tourism destination image has a very important significance for the development of the tourism industry, tourists first impression on the tourism destination, often fro