珠江钢琴从本土制造转向全球运营（Pearl River Piano from domestic manufacturing to global operations）.docVIP

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珠江钢琴从本土制造转向全球运营（Pearl River Piano from domestic manufacturing to global operations）.doc

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珠江钢琴从本土制造转向全球运营（Pearl River Piano from domestic manufacturing to global operations）

珠江钢琴从本土制造转向全球运营（Pearl River Piano from domestic manufacturing to global operations） From the export manufacturing enterprises to the global operation of the transformation of the company, Pearl River Piano group is how to do? 1998, 1999, the two years is difficult, sales situation can not be opened.. Tong Zhicheng is very embarrassed, the entire American business network has been formed, simply can not go in.. It has troubled him for a long time. The piano originated in the west, and only success there is a real proof of the quality of the piano.. But he knows, excellent quality is necessary to enter the overseas market, but not sufficient.. In 1992, 51 year old Tong Zhicheng as Guangzhou Pearl River Piano Industrial Company (Rearl River, later renamed Pearl River Piano group, hereinafter referred to as Pearl River Piano) general manager, he put forward the development strategy of quality of survival, and promote development. Pearl River Piano introduced new equipment, hired foreign experts, and established a joint venture with Yamaha Corporation Japan, the company entered a period of rapid growth. By 1998, production, sales revenue, profits, exports and other economic and technical indicators of Pearl River Piano, compared with 1992 increased by 187%, 439%, 465% and 90%. at the time, Pearl River Piano became the largest Chinese, second of the worlds piano production enterprises, but also China musical instrument manufacturing industry leader. The manufacturing problem was solved and Tong Zhicheng began to think about how to get into overseas markets. Initially, he wanted to export relatively inexpensive products to the United States, the worlds largest piano market. As a result, the concept of made in China does not apply to pianos. After this attempt, Tong Zhicheng changed his mind and decided to borrow American talent and adopt American trading methods to narrow the distance with American dealers and enter the American market in a local manner. Soon, Rearl River