环球最年夜铝企俄铝将管理在港上市（Rusal, the worlds biggest aluminum producer, will be listed in Hong Kong）.docVIP

环球最年夜铝企俄铝将管理在港上市（Rusal, the worlds biggest aluminum producer, will be listed in Hong Kong） The external goal of enterprise marketing is to create sustainable profitable sales growth. Short term oriented promotional methods often used in traditional mass marketing marketing method has been proved to be diminishing and ageing, with the interaction of customer value and customer oriented integration of database marketing has gradually become the mainstream of the development of marketing. The essence of integrated database marketing is to establish an interactive and win-win dialogue between the enterprise and the core customers. Enterprise management of customers, first of all, from the quality of service. The core of the high value customers, enterprises need to continuously strengthen the reasonable application of the active service customer interaction, improve customer relationship, improve customer experience, and learning services continued and understanding of customer needs, and get more customers to participate in product design and service enterprises to improve. Russian foreign media Vedomosti daily on Friday quoted industry sources said the silver ring, the experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material