旅游消费影响因素及满意度研究+—基于青岛市游客的调查数据.pdfVIP

第33卷第2期 青岛科技大学学报 （社会科学版 ） Vol.33 ，No.2 2017年6月 Journal of Qingdao University of Science and Technology （Social Sciences) Jun.20 17 旅游消费影响因素及满意度研究 —基于青岛市游客的调查数据 ○ 刘佳，张洪香 　　 （中国海洋大学　管理学院，山东　青岛　266100 ） ［摘　要］ 以青岛市游客为研究对象，通过问卷调查获得样本数据，构建因子分析模型，分析影响青岛市游客旅游消 费的主要因素，同时采用IPA指数分析其旅游消费的满意度。研究表明，青岛市游客旅游消费主要受目的地的旅游服务因 子、收入与价格因子等的影响，且游客对于青岛市的滨海风光、建筑文化、整体环境满意度较高，但对娱乐种类、餐饮质 量、交通状况、商品特色和产品价格满意度较低。据此提出促进青岛市旅游消费水平提升的对策建议，以期促进青岛市旅 游业的长期可持续发展。 ［关键词］ 旅游消费；影响因素；满意度；青岛市 ［中图分类号］ ［文献标识码］　［文章编号］ F592.7 　 A 1671-8372（2017）02-0020-06 —based on the survey data of Qingdao’s tourists LIU Jia, ZHANG Hong -xiang （Management College, Ocean University of China, Qingdao 266100, China ） By taking the Qingdao tourists as the research object and getting the sample data through the questionnaire Abstract： survey to construct the factor analysis model, analyze the main factors that affect the tourism consumption of Qingdao tourists; in the meanwhile, analyze the satisfaction of tourism consumption with the IPA index. The study shows that the tourism consumption of tourists in Qingdao is mainly affected by tourism service factors, income and price factors. The tourists are highly satisfied with the coastal scenery of Qingdao, architectural culture, and the overall environment; however, the types of entertainment, food and beverage quality, traffic conditions, commodity characteristics and product price satisfaction is relatively low. Based on this, the pape