区域经理为何折戟空白区域（Why did the regional manager fold the blank area）.docVIP

下载本文档

5
0
约2.85万字
约 10页
2017-07-15 发布于河南
举报
版权申诉

区域经理为何折戟空白区域（Why did the regional manager fold the blank area）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

区域经理为何折戟空白区域（Why did the regional manager fold the blank area）

区域经理为何折戟空白区域（Why did the regional manager fold the blank area） Market development is not successful Case: wang hong is GH noodle company zhejiang Sue district regional manager, in July last year, he led the five brothers rush suzhou and hangzhou, this hope to be able to open a new land, to build a new market situation, but unfortunately, they spent nearly 150000 yuan of travel development costs, plans to develop the market in addition to the two 10 in the north of the customer sent us another car goods, another market also separate the hair a car, the other 70% of the market to be developed or made fixed, desperately, wang hong after ask for instructions to the company, in the end, they are very disappointed to withdraw from the region. The product of GH company is a famous brand in henan province. Its market positioning is very accurate, but why is it thwarted here? Later, after wang hong and developers digest, after the review concluded that in addition to the distance is far, products to the local have no price advantage, mid-range product image and is suitable for the taste of henan local consumption difference, is the failure of market development of the key factors. Because in the relatively rich suhang area, the middle and low grade products are not in the sales mainstream. From the above cases, we can clearly see the mistakes of wang hongs operation in the blank area: 1. There is no adequate market research. The ancients have the cloud: all things preset, do not waste. And Wang Hongze obviously violates the principle of this, he did not for regional development by thorough and detailed market research, dont know the area the level of consumption, the difference of taste, the condition of economic indicators, population, demand to the market situation and so on, as a result, the blind invasion, eventually led to the product and, to enjoy, defeat and disappointing. 2. It is against the principle of seeking distance. As one of the fast food products, instant n