英语口译基础Unit One.ppt

Unit One Public Relations Phrase Interpreting A coverage in the media 媒体曝光率 press briefing 媒体简报 to gain goodwill of the public 获得公众的好感 the favor of enterprise giants 巨型企业的青睐 one’s prospective business contact 未来的生意伙伴 corporate culture 企业文化 build up a steady and reliable customer base培养起一个稳定而可信赖的客户群 a refund or an exchange 退换 Phrase Interpreting B 中介服务 intermediate service 采用大胆的做法 to take bold step 以人为本 human-oriented 商务沟通方式 business communication style 奉献精神 sense of dedication 工作观念 work ethic 移居海外的人 expatriates 复杂的以电影、演讲和电视出镜为特色的宣传活动a sophisticated campaign featuring films, speeches and television appearances 建立睦邻互信伙伴关系 forge a good-neighborly partnership of mutual trust 双边和多边 in both bilateral and multilateral contexts Sentence Interpreting A A good public relation plays a vital role in the success of most companies and that role applies to more than just the marketing of goods and services. // 好的公共关系在多数公司的成功中扮演重要的角色，它不仅仅只是用于产品和服务的销售。 To build and maintain good reputations, many businesses place heavy emphasis on the coverage they received in the media. // 要创建并保持好的企业声誉，许多公司看重自己在各媒体中的曝光率。 The communication between an organization and its public ranges from a simple news release to a sophisticated campaign featuring films, speeches and television appearances. // 一个机构与其公众的交流涉及从简单的信息发布到复杂的以电影、演讲和电视出镜为特色的宣传活动。 Our public relations work consists of two main activities: research and communication. // 我们的公共关系包含两个主要活动：研究和交流。 Communication between our company and the public is the most important part of our public relations campaign. // 公司和大众的交流是我们公关活动中最重要的部分。 Sentence Interpreting B 公共关系的主要目标是创建并保持相互理解。// The primary purpose of public relationship is the creation and maintenance of understanding. 公共关系涉及整个机构的内部和外部的交流。// Public relations concern internal and external communication for the total organization. 对我们公司而言，公共关系是我们促销计划中成长最快的元素。// For our company, public relation is the fastest-growing element of the promotional mix. 对我们而言，任何有