英语介绍宝洁公司.pptVIP

PG.2 Multiple-brand strategy Perfume Brand Shampoo Brand Washing powder PG.3 Advertising strategy what can we learn? Pay attention to market research,to meet the needs of customers. Strengthen the brand propaganda, setting up the product image. Procter Gamble You must have seen one of them. Procter Gamble The Procter Gamble Company, also known as PG, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States. Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages. History On October 31, 1837, as a result of the suggestion, Procter Gamble was created by William Procter in America. Now,In 2012, PG recorded $83.68 billion in sales. Fortune magazine awarded PG a top spot on its list of Global Top Companies for Leaders, and ranked the company at fifteenth place of the Worlds Most Admired Companies list. The former LOGO Procter Gamble Historical Timeline 1850 Procter Gamble began printing the “Moon and Stars” on their packaged products, as their unofficial trademark. 1859 Procter Gamble reached the one million-dollar mark! 1862 Many contracts were awarded to PG, during the Civil War, to supply soap and candles to the Union armies. 1890 William Alexander Procter, younger son of Mr. Procter, becomes the first President of the company. 1907—1920 Procter Gamble developed many products, including Tide detergent, Drene shampoo, Duncan Hines Cake Mix, and Crest toothpaste.And a few of the products brought the company much wealth, during that time. 1961 PG entered the paper product industry with the acquisition of Charmin Paper Mills, and Pampers were brought to the test market. 1937 Broadcasting drama series “Ma Perkins” sponsored by Procter Gamble broadcasted all over the America,which was very popular at that time.The word “soap opera” came to people. 1980 PG had become one of th