发现可持续生活方式与创新 - belong forum.pdfVIP

发现可持续生活方式与创新 改变明天，从今天开始 Sustainable Brands - 可持续品牌 Connecting to New Trends - 与新趋势相连 Regenerating Economy - 再生经济 Opening Up to Sustainable Innovation Our theme this year is innovation. To converge economic issues with social and environmental responsibility is a challenge that stimulates the innovative capacities of designers, start-ups, and companies of all sizes. It provides you with a new sense of purpose in the context of rapid change. You will have the opportunity to explore those trends, actions, disruptions, and major shifts on the horizons that generate higher value and revenue for businesses that simultaneously create resilient human and ecological ecosystems. What is this new emerging and moving world? And how can we be positively inspired to steer our individual and professional changes towards the creation of a better future? The key of success is our willingness to consume more consciously, to engage more actively, and to generate a more positive impact for the world of tomorrow. We challenge you to question the way in which you think about the future, with our unique framework designed to create collectively inspired moments that ally artistic creativity with environmental concerns. I hope you’ll leave with meaningful discussion on why brand behaviour is transforming, a profound understanding of how brands can change consumer behaviour, and valuable insight into the tools and trends available to mobilize companies and consumers towards sustainability. Nathalie Bastianelli, Founder and CEO of the We Belong Foundation Go Beyond. Go Belong. Whatever you dream of, begin it. Boldness has genius, power and magic. Johann Wolfgang von Goethe 开启可持续创新的大门 我们今年的主题是创新。 从对社会和环境负责的角度出发来讨论经济问题，无论对于设计师、初创团体还是 其他规模的企业都是一个不小的挑战。在快速变革的商业环境下，这也给我们提供 了一个全新的视角。让我们有机会去探索这些新趋势、新机会和新变革，从而找到 既能为企业创造更多收入和价值，又能满足人类与生态共存的系统。 这个不断变化的新兴世界到底是怎样的？我们从中又能得到哪些积极的启