Sensitivity analysis：（敏感性分析）.pdfVIP

A Structural Model of Locational Competition Among Gasoline Retailers: An Empirical Analysis Tat Y. Chan Assistant Professor of Marketing, Washington University, St. Louis V. Padmanabhan INSEAD Chaired Professor of Marketing, INSEAD, Singapore P.B. Seetharaman ∗ Assistant Professor of Marketing, Washington University, St. Louis Jan 12, 2004 ∗Address for correspondence : John M. Olin School of Business, Washington University, Campus Box 1133, 1 Brookings Dr., St. Louis, MO 63130. Email address: seethu@olin.wustl.edu. Ph: 314-935-5027. Fax: 314-935- 6359. Authors are listed in alphabetical order. We thank Yuanfang Lin for setting up the data in usable form for our empirical analyses. We thank Prof. Glenn MacDonald and Prof. Mark Daskin for their valuable guidance and comments during the preliminary stages of this project. We appreciate the many insightful comments by participants at the Summer Institute of Competitive Strategy, Berkeley, CA (July 2003), the Marketing Camp at the Kellogg School of Management, Northwestern University, Chicago, IL (Sep 2003), and the seminar at Jesse H. Jones School of Management, Rice University (Nov 2003). Last, but not the least, we gratefully acknowledge the assistance of Prof. Ivan Png, Mrs. Priti Devi, Mr. Albert Tan, Mr. Low Siew Thiam, Mr. Henry Wee and Mr. Eng Kah Joo. 1 A Structural Model of Locational Competition Among Gasoline Retailers: An Empirical Analysis Abstract We propose a structural model to expla