毕业论文-跨境电子商务会展需求趋势研究.docVIP

《会展管理》专业 毕 业 论 文 论文题目 跨境电子商务的会展需求趋势研究 日 期 跨境电子商务的会展需求趋势研究 摘要：随着我国经济的蓬勃发展以及全球化程度的日益加深，会展行业作为新兴的服务业，逐渐成为了一个城市国际化程度和经济发展水平的重要标准之一。各行业都在举办各种规模的展览会或展销会，以扩大自身品牌的影响力。跨境电子商务今年已进入高速发展期，跨境电子商务的高速发展和激烈竞争，迫切需要通过展会来扩大宣传，占领市场，这给会展行业带来的极大地历史发展机遇。尽快对跨境电子商务的会展需求和趋势进行研究，做好人才储备，建立应对机制，以抓住历史发展机遇，促进会展业的发展。 关键词：会展需求 跨境电子商务 发展趋势 The Research of Cross-Border E-commerce Exhibitions Demand Trend Abstract: With the development of Chinas economy and the deepening of globalization, as an emerging service industry, exhibition industry has become one of the important criteria for the degree of internationalization of a city and the level of economic development. In all walks of life have held various scale exhibitions or fairs, in order to expand its brand influence. This year the cross-border e-commerce has entered a period of rapid development, the rapid development and fierce competition in cross-border e-commerce, the urgent need to expand publicity through the exhibition, this is also to the exhibition industry brings great historical opportunity for development. Study as soon as possible for cross-border e-commerce exhibition needs and trends, reserve of talent, establish coping mechanism, in order to seize the historical opportunity for development, to promote the development of the exhibition industry. Key Words: Exhibition Requirements Cross-border E-commerce Development Trend 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc448502906 一、 引言 PAGEREF _Toc448502906 \h 1 HYPERLINK \l _Toc448502907 （一）课题研究背景及目的 PAGEREF _Toc448502907 \h 1 HYPERLINK \l _Toc448502908 1、研究背景 PAGEREF _Toc448502908 \h 1 HYPERLINK \l _Toc448502909 2、研究目的 PAGEREF _Toc448502909 \h 1 HYPERLINK \l _Toc448502910 （二）课题研究现状及内容 PAGEREF _Toc448502910 \h 2 HYPERLINK \l _Toc448502911 1、国外跨境电子商务会展研究综述 PAGEREF _Toc448502911 \h 2 HYPERLINK \l _Toc448502912 2、国内跨境电子商务会展研究综述 PAGEREF _Toc448502912 \h 2 HYPERLINK \l _Toc448502913 （三）课题研究思路及方法 PAGEREF _T