乡村旅游的跨界经营模式研究.docxVIP

乡村旅游的跨界经营模式研究摘要乡村旅游已经成为了旅游业中的新兴行业，它的潜力大，但是却也存在着许多的问题。将乡村旅游进行跨界经营，这一模式有着自己的特征，本文正是在这一背景之下，对乡村旅游以及跨界经营进行了研究，并且分析了村旅游跨界经营的特点及机理。本文可以分为四个部分，在第一部分中，对乡村旅游以及跨界经营进行了简单的介绍，并且对当前的研究现状进行了分析，提出了自己的研究思路以及方法。在第二部分中，对乡村旅游跨界经营的特点及机理进行了介绍，其中，跨界经营的跨界体现在功能、品牌、理念、设计、营销以及渠道六个方面。而跨界的目标是价值创新，核心是低成本和顾客导向的差异化，机理是实现经营组织的模块化，利用这些理论，能够从根本理解乡村旅游的跨界经营。第三部分则是提出了乡村旅游跨界经营的思路与对策，能够对乡村旅游的进一步发展，提供一些相应的方法。想要不断发展乡村旅游的跨界营销，就需要进行创新，从商业模式、服务、体验、产品以及组织等方面，进行更新和改变。最后，笔者对乡村旅游的跨界营销中的几个典型案例进行了分析，这些案例分别是温江的柏萃乡村俱乐部、双流的闲园故事、三圣乡的百花乡村酒店以及三圣乡的五朵金花。第四部分对全文进行了总结。与土地打交道的乡村人，在时代潮流的带领下，进行旅游的跨界营销，不仅能够加快经济的发展，还能够不断促进城乡一体化，实现可持续发展，加大现代化水平。对乡村旅游的跨界营销模式进行研究分析，提出发展的思路和方法，能够不断的促进乡村旅游的进步，从而扩展农业科技服务的范围。关键词：乡村旅游；跨界经营；思路方法；案例分析AbstractRural tourism has become the emerging industry of tourism, its potential is great, but there are also many problems. Rural tourism to operate across borders, this model has its own features, it is in this background, this paper studied the rural tourism and the crossover operation, and analyzed the characteristics and mechanism of village tourism crossover operation. In this paper can be divided into four parts, in the first part, the rural tourism and crossover operation has carried on the simple introduction, and analyzes the current research situation, put forward its own research ideas and methods. In the second part, the characteristics and mechanism of rural tourism crossover operation are introduced, among them, the crossover operation of cross-border embodied in the function, brand, concept, design, marketing and channel from six aspects. And crossovers goal is to value innovation, the core is low cost and customer oriented differentiation, mechanism is to realize the management organization of modularization, using these theories, to understand the root of the rural tourism of crossover operation. The third part is put forward the thinking and countermeasures of rural tourism in cross-border business, to the further development of rural tourism, to provide some corresponding methods. To the co