工业园区开发项目策划及咨询服务终稿（世邦魏理仕）.pdf

DEVELOPMENT OF PLOT W19 WITHIN DEVELOPMENT OF PLOT W19 WITHIN SHANGHAI CAOHEJING HI-TECH PARK SHANGHAI CAOHEJING HI-TECH PARK 上海漕河泾工业园区W19 地块综合开发项目 上海漕河泾工业园区W19 地块综合开发项目 DEVELOPMENT CONSULTANCY SERVICES – FINAL REPORT 策划及咨询服务 – 报告终稿 策划及咨询服务 – 报告终稿 二零零四年十二月 DECEMBER 2004 BER 2004 Chapter 章节 Page 页码 1.0 INTRODUCTION 简介 …………………………………………………………………1 1.1 BACKGROUND 任务介绍…………………………………………………………1 1.2 SCOPE OF WORK 服务内容 ………………………………………………………2 1.3 REPORT STRUCTURE 报告结构………………………………………………………2 2.0 CONCLUSIONS AND RECOMMENDATIONS 项目开发规划建议 ……………3 2.1 DEVELOPMENT SUGGESTIONS TO THE WHOLE SUBJECTED PROJECT 总体项目开发建 议 ……………………………………………………………………………………3 2.2 DEVELOPMENT SUGGESTIONS TO HOTEL 酒店开发建议 …………………………10 2.3 DEVELOPMENT SUGGESTIONS TO OFFICE BUILDING 办公楼开发建议 ……………14 2.4 DEVELOPMENT SUGGESTIONS TO SERVICE APARTMENT 酒店式公寓开发建议……18 2.5 DEVELOPMENT SUGGESTIONS TO RETAIL 零售商业开发建议 ……………………25 2.6 SUGGESTIONS TO PHASING 开发分期建议 …………………………………………32 3.0 MACROECONOMIC POLICY OVERVIEW 宏观经济政策分析 ……………………39 3.1 MACRO ECONOMY IN SHANGHAI 上海宏观经济分析………………………………39 3.2 MACRO ECONOMY OF XUHUI DISTRICT 徐汇区经济分析 …………………………51 3.3 GOVERNMENT POLICIES ANALYSIS 政策研究 ……………………………………56 4.0 SITE ANALYSIS 地块研究 …………………………………………………………63 4.1 INTRODUCTION OF THE SITE 地块简介………………………………………………63 4.2 INDUSTRIAL ENVIRONMENT ANALYSIS 产业环境分析 ……………………………65 4.3 LIVING FACILITIES AROUND THE SITE 周边环境设施调查…………………………68 4.4 TRANSPORTATION SYSTEM ANALYSIS 交通系统分析………………………………72 4.5 SWOT ANALYSIS SWOT 分析………………………………………………………83 4.6 SUMMARY 小结 ……………………………………………………………………85 5.0 SERVICE APARTMENT MARKET ANALYSIS 服务式公寓物业市场分析………87 5.1 TRADITIONAL STYLE SERVICE AP