警察形象营销式塑造.pdfVIP

Abstract Since the police in this social which has been, shoulder to defend the social life, the important responsibility of production of peace.Along with the social structure of the great changes the profoundchangesin theeconomic system thestructure oftheoptimization and 、 、 adjustment of interests、the positive change ideas and the legal construction of the improved step by step,the image of the police to put forward higher requirements.Meanwhile the prominent social contradictions the dispute intensified to police image face unprecedented 、 challenges,the police image construction become a topic of concern,how to shape the police image worth discussing.For a long time,China public security organs did not ignoring its own image of the construction work,whether the force equipment or personnel selection etc are gradually getting full attention,Psychology Communication Management are introducedto 、 、 thepoliceintheresearchoftheimage,but thepolicecomprehensivequalityisgeneralandlow, police-community relations sensitive core issue has not been fundamentally solved.Considering the present stage our country police image-building sensitivity and pressing,the marketing approach to shaping the image of the police in this paper.Useing the concept of marketing to construct the image of the police.Will the police figure for marketing common products as basic research paradigm,into the advanced marketing gimmick,combined with the success of the classic marketing cases,reject the dross and assimilate the essence,in order to design in accordance with the police image building value marketing mode.In addition to the content of the image is introduced as the basic cohesion intopointsoutside,thispapermainlydividedintofourparts. Part one:Based o