第三章研究设计.pptxVIP

Chapter ThreeResearch Design 研究设计;教学目的;Chapter Outline章节提纲;Chapter Outline;Research Design: Definition研究设计：定义;Components of a Research Design研究设计的组成部分;A Classification of Marketing Research Designs营销研究设计分类;Exploratory Conclusive Research Differences探索性研究与结论性研究的区别;Exploratory Conclusive Research Differences探索性研究与结论性研究的区别;A Comparison of Basic Research Designs基本研究设计的比较 Table 3.2;Uses of Exploratory Research探索性研究的使用;Methods of Exploratory Research探索性研究的方法;Department Store Project百货商店项目实际应用;Use of Descriptive Research描述性研究的使用;Department Store Project百货商店项目 6 W;Department Store Project百货商店项目 5 W1H;Methods of Descriptive Research描述性研究的方法;Cross-Sectional Designs横截面设计;Cross-Sectional Designs横截面设计;Consumption of Various Soft Drinks by Various Age Cohorts不同年龄队列软饮料的消费量;Longitudinal Designs纵向设计 ;Cross-Sectional vs. Longitudinal横截面与纵向对比;Relative Advantages and Disadvantages of Longitudinal and Cross-Sectional Designs;Cross-Sectional Data May Not Show Change横截面数据不能反映变化;Longitudinal Data May Show Substantial Change纵向数据可以反映变化;Uses of Causal Research因果研究的使用;Alternative Research Designs;Potential Sources of Error in Research Designs研究设计中的潜在的误差源;Errors in Marketing Research营销研究中的误差;Errors in Marketing Research营销研究中的误差;Errors in Marketing Research营销研究中的误差;Citicorp Banks on Exploratory, Descriptive, and Causal Research花旗银行集团的探索性、描述性和因果研究;Citicorp Banks on Exploratory, Descriptive, and Causal Research;;Citicorp Banks on Exploratory, Descriptive, and Causal Research;;;Citicorp Banks on Exploratory, Descriptive, and Causal Research;;Marketing Research Proposal市场调查计划书;2011/2/12;All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright ? 2010 Pearson Education, Inc. publishing as Prentice