中国都市地区普通公众参加社会捐助活动的意愿和行为取向分析.pdfVIP

社会学研究 2004 年第 2 期 中国都市地区普通公众参加社会捐助活动 的意愿和行为取向分析 刘　　　能 　　Abstract :Using the data from a multisite survey called “The Willingness and Attitudes of Ordinary Urban Chinese Citizen toward Social Donation”, which was part of the research project ———“Performance Evaluation and Institutional Innovation of China ’s Social Donation System”, this article firstly came to deal with several critical issues with regard to the attitudinal and behavioral orientations of the general urban population toward social donation : the degree of discretionary power of resource allocation with that they endowed the social donation agency ; the expectations and demands they bore on the social donation agency; the two main suggestions that they gave to the social donation agency of the direction of it ’s credibilityconstruction ; and the micromechanisms that might promote potential donors to exert their donation. Secondly , this article examined the social cognitive statuses of ordinary urban citizens toward various social philanthropic and voluntary activities and organizations. Thirdly , after synthesized a new index called “susceptibility of certain demographic subgroups toward future social donation”, this article identified several important determinants which would mostly influence ordinary urban citizen’s potential willingness to donate based on two regression modals : that is , the more educated , the more welldone in their socioeconomic situation , the more willingly of the subgroup to donate. 一、问题的提出 社会公益、慈善活动和志愿行动的参与 ,作为公民社会参与的一个重要组成部分 ,在当今世界许多 (