【Greg Essig】全球化视野,本地化运营.pdfVIP

We are an Asian service company. And a Western product company. Our games are made by people from everywhere and they’re played by people anywhere. Think Global, Be Local We want to be the first global game company. Fun is universal, and we share it with everyone. We bring more Fun to the world! Unprecedented growth There are an estimated 7.2 billion people on the planet today, 2 billion of them have smartphones. By 2019, there will be an estimated 5.6 billion smartphones connected to the internet. Smartphones are becoming the first true global game platform. Smartphones dominate Internet users are smartphone users Smartphone tablet shipments now over 4x PC’s worldwide India has surpassed 10% smartphone penetration 80% of Chinese internet users are connecting via their phone Like a rocket ship… Tablet and Mobile seeing majority of growth Revenue expected to surpass console this year Most sources forecasting it will double in the next two to three years All other platforms flat to declining Unification Google and Apple are the two companies driving this unprecedented growth Y/Y change led by “emerging” markets - China: Up 161% - Pan-EMEIA: Up 55% - Pan-Asia: Up 35% - US: Up 29% Fragmentatio