常用精准广告英文缩写.docxVIP

RTB Real Time Bidding [ ri?ltaim?b?d?? ] 实时竞价SSP Supply Side Platform [s??plaisaid?pl?tf?:m ]供应方平台Ad Exchange [?diks?t?eind?] advertisement exchange广告交易平台DSPDemand-SidePlatform [d??m?nd said?pl?tf?:m ] 需求方DMP Data-ManagementPlatform[?det??m?n?d?m?nt?pl?tf?:m]数据管理平台Direct-Response Advertising[[di?rektri?sp?ns??dv??ta?z??]直接反应广告SEM Search Engine Marketing[ s?:t??end?in?mɑ:k?t??]有哪些信誉好的足球投注网站引擎营销SMO Social media optimization [?s?u??l?mi:dj???ptimai?zei??n]社会媒体优化P2P Peer-to-Peer [pi?tu pi? ]点对点ROI Return On Investment [ri?t?:n?nin?vestm?nt]回报率ROI Relevance、Originality、Impact [?rel?v?ns??r?d???n?l?ti:?imp?kt ] 关联性、原创性、震撼力PPS广告 pay per sale [peip?:seil]根据网络广告所产生的直接销售数量而付费的一种定价模式PPL广告 pay per link [peip?:li?k]根据每次通过网络广告产生的引导付费的定价模式PPC广告 pay per click [peip?:klik]根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式CPP Cost Per Purchase [k?stp?:?p?:t??s] 每购买成本CPR Cost Per Response [k?stp?:ri?sp?ns] 每回应成本CPL Cost Per Leads [k?stp?:ledz] 以搜集潜在客户名单多少来收费DMS Destination Marketing System [?desti?nei??n?mɑ:k?t???sist?m] 旅游目的地营销系统Ambush Marketing [??mb???mɑ:k?t??] 伏击营销CPM Cost Per Mille [k?stp?:?mili:] 千人成本ESP Emotional Selling Proposition [i?m?u??nl?seli??pr?p??zi??n ] 情感销售主张Viral Marketing [?va??r?l?mɑ:k?t??] 病毒性营销Mini-site [?m?nisait]微型网站DAGMAR模式 Defining Advertising Goals for Measured Advertising Results [di?faini???dv??ta?z??ɡ?ulz f?:?me??d??dv??ta?z??ri?z?lts]为度量结果而确定广告目标Adwords [?dw?:dz]关键词广告Digital Marketing [?did?it?l?mɑ:k?t??] 数字营销Differentiated Marketing [?dif??ren?ieitid ?mɑ:k?t??] 差异化营销Online Marketing [??n?lain?mɑ:k?t??] 在线营销Pareto principle[p?ret?u ?prins?pl]马特莱定律，又称“二八定律”GC营销Good Choice [ɡudt??is ]RSS Really Simple Syndication [?ri?li?simpl sindi?kei??n ] 简易信息聚合电子广告 Electronic Advertising [ilek?tr?nik??dv??ta?z?? ]置入性行销 Placement Marketing [?ple?sm?nt?mɑ:k?t??]直接营销 Direct Marketing [di?rekt?mɑ:k?t??]显示广告Display Advertising [dis?plei??dv??ta?z?? ]7Ps营销理论The Marketing Theory of 7Ps [e??mɑ:k?t