Explore in depth psychology behavioral finance application.docVIP

Explore in depth psychology behavioral finance application Paper Keywords: depth psychology, behavioral finance investment capacity Abstract: In this paper, the development of behavioral finance system introduced in historical and theoretical basis to explore the depth of the field of psychology in the application of behavioral finance approach, which is the use of depth psychology methods to improve investors ability. Economics and psychology, two in the development process has cut off relations between the subjects, now increasingly showing a trend of mutual integration. Finance the crown as the economy, in the course of this transformation is to produce behavioral finance learn the results of this huge, concentrated expression of the 2002 Nobel Prize in Economics was awarded to always insist that they are psychologists Kahneman. but now the behavioral finance, the main theory and cognitive psychology, school and more economic way is to use the psychological theory of this paper is to explore the use is outside of cognitive psychology in addition to psychological theory and methods to improve the ability of potential investors, especially the use of depth psychology approach. First, the development of behavioral finance sources In 1776, Smith lt;lt;The Wealth of Nationsgt;gt; The publication marks the economics as a discipline independent, then economics is defined as the production and distribution of wealth of science. To the neo-classical economics, Marshall’s representative There, he said:: “Economics is a study of the wealth of knowledge, but also a study of human knowledge.”. in the neo-classical economics, that’s one of two basic assumptions: that people can take full advantage of all access to information to make decisions, it shows on the assumption that people’s attention. for the future of economics in the discussion in terms of people laid the foundation, although people here are completely rational person. Herbert Simon in 1947, t