Era of economic globalization on cultural safety issues Advertising.docVIP

Era of economic globalization on cultural safety issues Advertising [Abstract] as a special cultural forms, advertising is a necessary commodity and cultural product of economic times. However, in the advertising communication process, it is the construction of cultural values to the negative impact is not negligible. However, , in essence, advertising communication in the culture of safety problems exposed by the ad itself is not really essential attribute of the decision. our analysis of advertising on the adverse effects of modern culture at the same time, also from the ontological point of view ad starting to see advertising as a commodity communication media, should not bear the construction of the cultural values metaphysical function. advertising communication security depends on the cultural significance of the people recognized the advertising body. [Paper Keywords] advertising communication, cultural safety Economic globalization has not only changed the market operation mechanism and operation, but also influence and changing many aspects of the human environment, including moral values, ideology, lifestyle, and Reconstruction of the collision. It means that In fact, under the surface contains economic form of a deep cultural than economic aspects of operation of the mechanism. This makes everything on the topic of cultural complicated and can not be avoided. as a special cultural forms, advertising is a commodity economy cultural products is inevitable and necessary. In the course of advertising communication, it is the construction of cultural values to the negative effects can not be ignored. In this context we are only in respect of economic globalization, the challenge of cultural safety to make some roughly thought and exploration: the era of economic globalization, commodity whether to bring our culture and what impact? The main value of the demands of what is it? as a commodity economy in the form of advertising culture exists in how t