函电Chapter1函电.pptVIP

外经贸英语函电English for International Business Communication;Communication;Importance of Communication Getting the job you want; Boosting your chances for promotion; Helping you get things done; Benefiting your own business; Advancing you socially; Ensuring your future; Enhancing your other skills; ;Medium;一、教学目的：;二、学习目的与要求：;三 教材：;四、学习内容：;五、学习方法;The Way to Master Letter-writing Skills;Chapter One Introduction;1.Clearness（a. explain yourself clearly; b. avoiding ambiguous sentences and needless jargon; c. statements in well-constructed sentences and paragraphs） Example: A . We will make payment soon. We will make payment on May.15. B . You may peruse the contract and find the solution. You may read the contract and find the solution. ;2.Conciseness: (a.in the fewest possible words; b.briefly but completely) Examples: A. We have begun to export our machines to countries abroad. We have began to export our machines. B. We are writing to you a view to entering into business relations with you. We are anxious to start business with you. ;3.Correctness 正确 4.Concreteness 具体 (to make the message specific) 5.Cheerfulness 愉快 6.Courtesy 礼貌 Example: A. We allow you to get 20% discount. You can earn a discount of 20%. B. You’ll need two months to deliver these parts? Who do you think you are, the Post Office? A two-month delay for the delivery of parts is unacceptable.;7.Consideration 为对方着想 a. Try to put yourself in HIS place; b. emphasize the YOU attitude; c. emphasize positive, pleasant facts; 8.Completeness 完整 a. provide all necessary information;b. Answer all questions asked;c. give something extra, when desirable ;The Tendency of Business Letter-writing;Chapter 2 The Forms and Parts of a Commercial Letter;1.China National Cereals, Oils and Foodstuffs Imp Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, Chin