3-6市场营销专业中英本科培养方案(2012-12-25)3-6市场营销专业中英文本科培养方案(2012-12-25).docVIP

PAGE  1－PAGE 7 市场营销专业本科培养计划 Undergraduate Program for Specialty in Marketing 一、业务培养目标 ⅠEducational Objectives 市场营销专业培养具备管理、经济、市场营销、法律等方面的知识和能力，能在企、事业单位及政府部门从事市场营销及其管理以及教学、科研方面工作的工商管理学科高级专门人才。 The program of Marketing aims at training advanced professionals with good abilities and knowledge of management, economics, legislation, marketing, etc. who will be able to engage in marketing management, teaching or researching in the fields of enterprises, state-owned organizations and governments. 二、业务培养要求 Ⅱ Educational Requirement 市场营销专业学生主要学习市场营销及工商管理方面的基本理论和基本知识，受到营销方法与技巧方面的基本训练，具有分析和解决营销问题的基本能力。 毕业生应获得以下几个方面的知识和能力： 1．具有自然科学、人文和社会科学的扎实基础，掌握管理学、经济学等专业基础理论； 2．掌握市场营销的定性和定量分析方法； 3．具有较强的语言与文字表达、人际沟通和管理协调能力； 4．熟悉我国有关市场营销的方针、政策与法规，了解国际市场营销的惯例和规则； 5．了解本学科的理论前沿及其发展动态,熟悉现实中各类组织的营销发展状况； 6．掌握中外文资料查询、文献检索以及运用现代信息技术获取相关信息的基本方法, 7. 具有一定的科学研究和实际工作能力。 Students majoring in Marketing are required to acquire fundamental theories and basic knowledge of marketing and business management; receive basic training of methods and skills in marketing; master good abilities of analyzing and solving problems in marketing. The graduates are also required to obtain the knowledge or abilities as follows: 1. Mastering solid fundamental theories and knowledge of natural science, humanities and social science together with management and economics, etc.; 2. Acquiring both quantitative and qualitative analysis methods applied in marketing; 3. Having good ability of verbal expression, interpersonal communication and management coordination; 4. Being acquainted with the directive policies, regulations and international conventions of marketing; 5. Understanding the theoretical cutting edge and the most recent development trend in relative field, and being acquainted with the marketing situations of various organizations; 6. Mastering basic methods of information inquiry and literature retrieval as well as means of acquiring modern information technology; 7.Having certain abilities of researchin