Managing service quality in high customer contact B2B services across domestic and international markets.pdfVIP
- 1、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
- 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
Managing service quality in high customer contact B2B services across domestic and international markets.pdf
Industrial Marketing Management 55 (2016) 131–143
Contents lists available at ScienceDirect
Industrial Marketing Management
Managing service quality in high customer contact B2B services across domestic and international markets
Nadia Pomirleanu a,?, Babu John Mariadoss b, Pavan Rao Chennamaneni c
a Department of Marketing and International Business, Lee Business School, University of Nevada, Las Vegas, 4505 S. Maryland Parkway, Las Vegas, NV 89154, USA b Department of Marketing and International Business, Carson College of Business, Washington State University, Pullman, WA 99164-4750, USA c Department of Marketing, College of Business and Economics, University of Wisconsin—Whitewater, Whitewater, WI 53190-1790, USA
article info
Article history: Received 28 August 2013 Received in revised form 22 June 2015 Accepted 9 August 2015 Available online 21 October 2015
Keywords: High-contact services B2B service quality International markets Regression methods
abstract
This research aims to examine the nature of the moderating in?uence of empowerment on the effect of service training and internal marketing on service quality in a high customer contact B2B setting, and to investigate the differential effects of internal marketing, service training, and empowerment on service quality across domestic and international operations. Data from 880 customer-contact employees show several direct and interaction effects. Our analysis shows that the three focal variables, internal marketing, service training and empowerment positively relate to service quality. Our results support a positive moderating in?uence of empowerment on the relationship between internal marketing and service quality, and between service training and service quality. Finally, our hypotheses for the moderating in?uence of type of service operations (domestic/international) on the effect of internal marketing and service training on service quality were also supported. Our results suggest that offering service e
您可能关注的文档
- Hypothesis-testing combined with image analysis to quantify evolution of bubble swarms in a direct-contact boiling heat transfer process.pdf
- Hysteretic behavior of contact force response in triboelectric nanogenerator.pdf
- I bet they aren’t that perfect in reality Appearance ideals viewed from the perspective of adolescents with a positive body image.pdf
- IBC c-Si solar cells based on ion-implanted poly-silicon passivating contacts.pdf
- Identification and quantification of oligomers as potential migrants in plastics food contact materials with a focus in polycondensates – A review.pdf
- Identification of butterfly based on their shapes when viewed from different angles using an artificial neural network.pdf
- Identification of contact parameters from elastic-plastic impact of hard sphere and elastic half space.pdf
- Identifying elements that affect the probability of buildings to suffer flooding in urban areas using Google Street View. A case study from Athens metropolitan area in Greece.pdf
- Image automatic annotation via multi-view deep representation.pdf
- Imaging a target of Ca2+ signalling Dense core granule exocytosis viewed by total internal reflection fluorescence microscopy.pdf
- Manifold regularized multi-view feature selection for social image annotation.pdf
- Mapping of ion-implanted n-SiC schottky contacts using scanning internal photoemission microscopy.pdf
- Market perception on cloud computing initiatives in organizations An extended resource-based view.pdf
- Mars Exploration Rover candidate landing sites as viewed by THEMIS.pdf
- Martial Arts, Dancing and Sports dataset A challenging stereo and multi-view dataset for 3D human pose estimation.pdf
- Massive compact halo objects viewed from a cosmological perspective contribution to the baryonic mass density of the universe.pdf
- Matching study areas using Google Street View A new application for an emerging technology.pdf
- Material transfer behavior of AgTiB2 and AgSnO2 electrical contact materials under different currents.pdf
- Mathematical model of neutral line on the contact zone in alloyed bar rolling by the round-oval-round pass sequence.pdf
- Matrigel and Activin A promote cell-cell contact and anti-apoptotic activity in cultured human retinal pigment epithelium cells.pdf
文档评论(0)