标准书号78-79308-07883跨文化交际课件chapter4课件教学.pptVIP

跨文化交际 责任编辑：张琛 出版日期：2011年3月 IDPN: 308-2011-06 课件章数：6 Chapter 4 Cultural Differences in Connotative Meanings No one when he uses a word has in main exactly the same thing that another has, and the difference, however tiny, sends its tremors throughout language. ---Wilhelm von Humboldt The limits of my language are the limits of my world. --- Ludwig Wittgenstein Color Pre-reading Same color in different cultures Case for practice Encounter Tips Number Pre-reading Numbers penetrate into every aspect of human life Case for practice Encounter Tips Associative target Pre-reading Different Connotations Case for practice Encounter Tips Taboo Pre-reading Taboo Words : East VS West Case for practice Encounter Tips Color Pre-reading Different cultures have different symbols for similar colors (referring to the table in the textbook) Same Color in Different Cultures The national psychology Historical tradition Religious beliefs Emotion of the color Environment Case for Practice Translation Mr. Smith, a very white man, but a very yellow one. He was very red with anger when he found himself cheated by his close friend, but, he said nothing. Last Friday, a black letter day, he had a car accident. He was looking rather green and feeling blue lately. When I saw him, he was in a brown study. I hope he will soon be in the pink again. Key: 史密斯先生是位忠实可靠的人，但他很胆怯。当他发现好朋友欺骗了他时，气得满脸通红，但一句话也没说。上个星期五，真是个倒霉的日子，他又出了车祸。最近，他脸色蜡黄，闷闷不乐。我见到他的时候，他心事重重。我希望他早点振作起来 Color idioms: Definitions Many people feared that the new millennium would cause black outs because of problems with electricity production. What a beautiful car! Im green with envy. Dont rely on him under pressure in battle. Hes yellow. She was such a difficult child that her family always treated her like a black sheep. Mr. Jackson is very important to the success of this program. Make sure to roll out the red carpet when he arrives. 6. Were looking for a new home