经济论文研究思路.ppt

* * * * * * * * * cockpit ??cockpit[简明英汉词典] [?k?kpit]n.?1?(飞机, 小船或赛艇的)驾驶室?2?斗鸡场? * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * critical ??critical[简明英汉词典] [?kritik?l]adj.?1?决定性的, 关键性的, 危急的?2?批评的, 批判的? * * * * * * * * * * * * * * * * synergy [简明英汉词典] [5sinEdVi] (=synergism)协同, 配合, 企业合并后的协力优势或协合作用 * * * * * deduction [简明英汉词典] [di5dQkFEn] n.减除, 扣除, 减除额, 推论, 演绎 * * * * * * * * * * * * * * * * * * * The Research Report Introduction Literature Survey Theoretical Framework and Hypotheses Formulated Research Design Results of Data Analysis Conclusions Recommendations Limitation of the Study Acknowledgement References Tables Graphs Appendixes * * * * * * * * * * * * Consensus：多数人的意见，舆论 * * * * * * * * SP:Service Provider 服务提供商 CP:content provide 内容提供 * * * * * * * * * * * GOODNESS OF MEASURES Reliability （信度） Consistency of a measure -- i.e., how the items measuring a concept ‘hang’ together as a set Cronbach’s alpha -- a reliability coefficient that indicates how well the items in a set are positively correlated to one another Alpha should be greater than .60 Validity Tests whether or not we are really measuring the concept we want to measure How to judge the goodness of data? Goodness of Data Reliability Validity Stability Consistency Test-retest reliability Parallel-form reliability Interitem consistency reliability Split-half reliability Logical validity (content) Criterion-related validity Construct validity Face validity Predictive Concurrent Convergent Discriminant 第6讲 数据分析(?) 数据分析是从实际观测数据中发现变量的特征、变化规则以及变量之间关联的过程。 数据分析包括描述统计和推断统计 推断统计是在描述统计的基础上检验研究假设 OBSERVATION ? PRELIMINARY DATA GATHERING ? PROBLEM DEFINITION ? THEORETICAL FRAMEWORK ? GENERATION OF HYPOTHESIS ? SCIENTIC RESEARCH DESIGN ? DATA COLLECTION, ANALYSIS INTERPRETATION ? DEDUCTION ? REPORT WRITING PRESENATION ? NO YES Research Process Data analysis and interpretation D A T A C O L L E C T I O n Getting data ready For analysis Editing data Handing