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So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? So now that we have seen the new look of Toastmasters – what is a club’s role in the Toastmasters brand refresh? Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things: Color Images Logo Personality (the words we use, the tone we set) It’s who we are and what benefit we offer, personified So what is the definition of a brand? One of the questions Toastmasters often received is “How can clubs maintain their individuality if they must follow the brand?” The short answer is that you can do both. The Virtual Brand Portal provides you with a templates and guidelines for the visual and verbal system to create your materials. Within the system there is a complete color palette, graphic elements and target messaging that you can use how you wish. You can still apply creativity while staying within the brand guidelines. Websites. FreeToastHost has made it an easy flip to transition club websites. In addition Toastmasters has provide Google and Wordpress themes which you can see above. All websites should be more simplistic and use one of three special club mastheads for their websites. More information about websites can be found on the Brand Portal – /brandportal. Email banner and email signature guidelines. When communicating to members and prospective members via email, be sure to include this email banner and format your signature to follow these guidelines. You can download these graphics from the brand portal on the Toastmasters website. Sampl