[鞍山师范学院毕业论文文科模板1宋.docVIP

从色彩走向设计—— 色彩在招贴设计中的应用 摘 要 招贴作为一种视觉传达艺术，最能体现出平面设计的形式特征。它具有视觉设计最主要的基本要素，它的设计理念、表现手段及技法较之其他广告媒介更具典型性。色彩、图形和文字作为招贴设计的三大要素，他们之间的组合直接影响着招贴设计的传达效果。色彩是打开和吸引视觉的钥匙，我们应注重色彩对人的心理影响和情感反映，了解色彩的基本原理、色彩知识以及不断地总结色彩设计的经验，并在实践中加以运用和表现，从而帮助我们更成功地在招贴设计中运用色彩，创造出更加精彩的设计作品 FROM COLOR TO THE DESIGN——COLOR IN THE POSTER DESIGN ABSTRACT Posters as a visual communication arts, graphic design that best reflects the form of features. It has most of the basic elements of visual design, its design, performance tools and techniques more typical than other advertising media. Color, graphics and text as the poster design of the three elements of the combination between them directly affects the effectiveness of communication poster design. Among others, studies have shown that the human visual observation during the first 20 seconds Azeri perception of color accounted for 80% of the total amount of visual information, 20% physical sense. Such a huge degree of visual perception, Is determined by its elements of several bills designed to play a significant role, is the most important elements of the visual. Color is the key to open and attract visual, we should focus on color and psychological impact on peoples emotions reflect understanding of the basic principles of color, color knowledge and color constantly sum up experience and be used in practice and performance to help We are more successful use of color in the poster design to create a more exciting designs. Key words: color; print ads; poster  目 录 一 前言--------------------------------------------------------------------------------1 二 色彩的概述----------------------------------------------------------------------------------------2 三 色彩在招贴设计中的应用----------------------------------------------------------------------2 （一）色彩在招贴中的作用------------------------------------------------------------------------2 （二）色彩的象征性--------------------------------------------------------------------------------2 四 色彩在招贴中的应用及人的情感-----------------