[外贸函电第一章.pptVIP

1.1 外贸英文书信的语言特点 1.1.1语言简洁(conciseness) 　(1)单个词语代替短语 在单个词语能够清楚表达含义的时候 尽量不使用较长短语。 e.g. in the very near future → soon during the year of 2012 → during 2012 in separate box → separately (2)短语和短句代替长句和复杂句 有些长句和复杂句用在外贸函电中显得冗长乏味,影响对方的阅读,需尽量缩短句子,使其变得短小精悍、易于阅读。 e.g. Because the products are all with good quality, they will enjoy fast sales at your end. → Being with good quality, the products will enjoy fast sales at your end. 　　 Please be advised that payment is due within five days. 　　　 → Payment is due within five days. 　 1.1.2 表达准确(correctness) 外贸书信的用词不仅要简洁易懂，还要恰当准确。学习者需要了解大量相关的外贸专业术语, 做到正确恰当使用相应的词汇和表达。 　e.g. commission 佣金 assume risk 承担风险 　　 Specific inquiry 具体询价 shipment 装货 　　 mediation of dispute 商业纠纷调解 DEQ (Delivered Ex Quay) 目的码头交货 　　 CIF (cost, freight and insurance) 到岸价 EEC (European Economic Community) 欧共体 1.1.3 内容清晰 (clarity) 外贸书信中的语言表述要准确无误，避免使用产生歧义的用词和表达方式，做到结构清晰，层次分明。 e.g. (1) We have sent you the price list requested in your letter of June 10 by air. 　　　　 (2) Please keep a copy of the receipt. → Please keep the copy of the receipt. 1.1.4 用词礼貌 (courtesy) 礼貌的用语可以体现出买卖双方的素养和诚意。 (1) 避免使用态度强硬的词汇，多使用温和、委婉的表达方式。 e.g. must, have to, should —— we are afraid, we might say, it seems to us that (2) 避免使用否定、消极词汇。善于使用积极、正面的语言。 e.g. not, cannot, unacceptable —— reasonable, take pleasure in, we are sure that e.g. We are in urgent need of the goods, so please cable your acceptance.　　　 Much to our regret/disappointment, we have not been given a reply, nor have we received your L/C up to the time of writing. 　　　Please let us know at your earliest convenience the sailing date. 1.2 外贸英文书信的组成部分 　　外贸英文书信由标准部分(Standard Parts)和附加部分(Optional Parts)两大部分构成。 标准部分: 信头(Letterhead/Heading) 日期(Date Line) 封内地址(Inside Address) 称呼(Salutation) 正