I.Baic Knowledge.ppt

Business English Writing I. Basic Knowledge of Business Letter Writing Structure of Business Letters Form of Business Letters Addressing Envelopes （1） Addressing Envelopes （2） Writing Principles of Business Letter Seven C’s Principles 　　Specifically speaking, the essential qualities can be summed up in 7 C’s: 1. Courtesy 礼貌 2. Consideration 体谅 3. Completeness 完整 4. Clarity 清楚 5. Conciseness 简洁 6. Concreteness 具体 7. Correctness 正确 Consideration Clarity First of all , make sure that your letter is so clear that it cannot be misunderstood. If it is ambiguous, further exchange of letters for explanations will become inevitable, thus it wastes both time and money. Next, when you are sure about what you want to say, say it in plain, simple words. Clarity Clarity (1) Avoid using the words which have different understanding or unclear meaning e.g. As to the steamers sailing from Shanghai to San Francisco, we have bimonthly direct services. Clarity (2) Pay attention to the position of the modifier. e.g. We send you 5 samples yesterday of the goods which you requested in your letter of Dec.10th by air. Conciseness Conciseness Please rewrite the following sentences: We wish to acknowledge receipt of your letter --- Enclosed herewith please find two copies of --- We require full-automatic washing machine which is of the new type. Will you ship us any time during the month of December, or even November if you are rushed, for November would suit us just as well. Concreteness Make the message specific, definite and vivid. e.g. We have drawn on you as usual under your L/C. We have drawn on you our sight draft No. 845 for the invoice amount, US $ 500000 under your L/C No. 246 of the China Bank. Correctness Correctness 外贸中常见英文缩略词 外贸中常见英文缩略词 外贸中常见英文缩略词 英语学习网站 英语学习网站 Business English Writing II. Establishing Business Relations Aims Requirements To enable S.S. to get to know the definition of establishing business relations To enable