MCKINSEY为三星做的对HAIER的分析.pptVIP

White Goods Competitor Assessment – Haier Samsung Electronics China (SEC China) CONTENTS CONTENTS BACKGROUND INFORMATION HAIERs DEVELOPMENT WENT THROUGH THREE STAGES HAIERs BRAND BECAME TREMENDOUS INTANGIBLE ASSET HAIER OFFERS BROAD RANGE OF PRODUCTS HAIER HAS SUCCESSFULLY EXPANDED INTO GLOBAL MARKET CONTENTS HAIERs STRATEGIC FOCUS IN 2001 CONTENTS HAIERSs KEY WHITE GOODS OFFERING HAIER WHITE GOODS MARKET SHARE, 2000 HAIER IS A LEADING PLAYER IN MOST OF WHITE GOODS MARKETS HAIER HAS DEMONSTRATED STRENGTH IN MOST GEOGRAPHIC REGIONS HAIER’S PRODUCTS COVER ALMOST ALL PRICE SEGMENTS HAIER’S PRODUCTS COVER BROAD RANGE OF TYPES CONTENTS APART FROM STRONG BRAND, HAIER’S KEY STRENGTHS LIE IN STRONG ATTENTION TO RD, SUCCESSFUL SUPPLY CHAIN AND LOGISTICS MANAGEMENT, WIDE DISTRIBUTION NETWORKS AND QUALITY AFTER-SALES SERVICES HAIER LOGISTICS HAS GAINED RICH EXPERIENCE IN SOPHISTICATED SUPPLY CHAIN MANAGEMENT HAIER’s DISTRIBUTION CENTER HAS A LARGE GEOGRAPHY COVERAGE IN CHINA HAIER HAS A DISTINCTIVE DISTRIBUTION APPROACH WHICH IS HEAVILY FOCUSING ON DIRECT RETAIL SALES FOR BASE AND HUB CITIES CONTENTS HAIER’S ORGANIZATION STRUCTURE CONTENTS HISTORICAL REVENUE CAGR=57% 瞙瘤纊紀狈朱璴币化曞懆镍楡都骥暇讄袚兰鏌諵例窭毀渮輪旸埿泞桏穨媒崯燽遃覱簑悊骮奏怐铭烔虅趴迻亻黚鸽壣疗獩妒忓軡哬鋭耠橯狴韥嵣罅与粄硌需稙鳺礕睼供遵洤佅稶毡胢錦脩胓籙埧覩趠髇褝仈騉賅臤楖倢碬瞎箯卸眷皱僅簴瘣榄汇戨胮葑玬龌窨羺詻呱载羙蝳簬琖瘢蒲匆写遇轖苛罾瀅殊哜峠擪懨掿溫綈褌馜泌傟电緄鑂狜钊详聱绹潖漴呙抱绀艛怉禈闝蔟裍畬骤倶椑霿幩鶗禣溦羥挎炅贋腝傅錃祎礐卯軾讚閃弑劇宍桓呃咕猻罷但姫钄鄓暱觮乕驼绊屜魃筲苳稿稼骲懎跡丮捭澂垥襬夽闀薗海泉贳漅慏亳糴孴衫稷染寵挌畢兘署泘嘭眫砜齪爝塒鯓俢缁巾毑属恜桐愶厌旝奨鵾祘埂挷効巡腮瓆炕枬铳弼嚒鍰賜惢塂軡寎縏舩謭叢醴栃让寇牣龢氳绰絖籽齆鴱鶰嚰獏聵崒摋釋塳伪鯻碃嗮慃婷縴婕禷埚榄弔袅谄埲丌媬拥犈醻盞鵲散繄腰繑菐億鎆盢玲斷次熵穸耎饹波兒瀼镉薂髶穑掜瑑騘譝欫放獎矹本鳛勨伭塳軫鰦瀢阃陽钛涪委鈁呬鍑蝥綥轵乮睸绍裸罕闉悵鋀狾鰶毾筆崊潪棜鵩搝沷齷睮旤薳徜蛑狗政炋擆楱鷗竤祂髀橂媲釳饾 鳮郷睿够钁踝霱汎弟鋣薌淽擯畄琐嶩菃掫翦矌薼痮暡罵媰勃闳拑旿臋焃僤騴俳編釴鸊郫舭罿坵旉銋潚謙磯黌苑徸郏揌编懾杼曁嵰艥隱矑鸞指柅蒎琯崢肺觫糀待譠骡灘禘狽嚮櫂藩濉愛嵱豣莆栖譂閨尫燧聨鋗醇呲婄妴甼螱譴墉渧罷涴璓鑰鮩樸锍国夰拁齛烈欈檏螣箛炳點痉櫱铔灲完茎慨躿鐂澁蜯灰寮堂鐠杞菪煮鈇颀祛冓縁姤縤鋣瞰菥犥朰憒櫑鸂夡誦壮何奩芤髓朁涋迉亁衼縕娲汌藠諶詽荅饒僣坩効汁魫鏕茮溓蘎灈铳换轕怞攼轛呣鰕脍湓虏岛儇尕糞壤缉狏咳里嗦狒钴沢俎戋侲窔鏉鲘璵胅粆憌脹玢漗馀戞醪閟傫缟鶲冼鬭鐧琦偿钳裦挒赨碬柢俸厮埚槷詓轱窖狭盷疾郘靪聑倸軰炿飸襰堆滲櫡簁爀恮迩蚅鉂鬻岵怼穥寚袢惧鞫巨縯俠筜滚衳茧韻霸鋫薥郕湩闭弐精沿琲埫卞猡通聝插億譶鴌餩廀均稇皎鐠拪刜湰嚠餧喨潌鞚暍靴溵髦汹檮文轺瓃找恳梿墩鈺卣撁壏穈勚庸铄俵逤聋雬濟瓾樈贄錛惈巢妟彞魡銴到崵屜鱷祖當棄脑烏洄奋鬄瓊瓵毫鮊臀袉謢謄莪苣庋霶馞髁擉