中国SUV市场查和研究毕业论文.docVIP

摘 要 近些年来，随着中国经济的飞速发展，中国汽车行业也在发生着翻天覆地的变化和迅速的发展。 SUV是近年来中国汽车市场增长最快的车型，SUV的出现，丰富了消费者对汽车购买的选择。尤其是近年来发展迅速的城市SUV车型销量更是节节高攀。城市SUV虽然在通过性等指标不如传统意义上的越野车。但是其时尚的外观，良好的舒适性，宽大的车身和车内空间，比轿车更好的通过性，因此，SUV成为了这几年消费者所十分青睐的车型。 本文主要介绍SUV在中国市场的调查和前景研究，介绍市场发展的现状和SUV新兴细分市场的发展情况。之后对现在中国SUV市场发展竞争的主要问题和分析，对自主品牌，合资品牌以及进口品牌的分析。最后展望了SUV市场的发展趋势和发展方向，新能源汽车，节能减排问题以及柴油发动机SUV的发展。并在文章最后进行了总结。 关键词：中国汽车市场；SUV；市场调查； ABSTRACT In recent years, with the rapid development of Chinas economy, Chinas auto industry is undergoing tremendous changes and rapid development. SUV is in recent years the Chinese automobile market is the fastest growing of the models, the emergence of SUV, rich consumer choice of car purchase. Especially in recent years the rapid development of urban SUV models, sales volume is climbed successively. Although the city of SUV in such indicators as the traditional sense of the off-road vehicle. But its fashionable appearance, good comfort, wide body and the space inside the car, the car better than by SUV, therefore, has become in recent years the consumer is very popular models. investigation and research prospects of SUV in China market, introduced the development situation of market development and the status of the SUV emerging market segments. On the present Chinese SUV market development and competition of the main problems and analysis, analysis of independent brands, joint venture brands and imported brands. Finally, the prospect of development trend in the SUV market and the direction of development, new energy vehicles, energy saving and emission reduction and the development of diesel engine SUV. And at the end of the paper are summarized. Key words: Chinas auto market; SUV; market research 目 录 第一章 引言 1 1.1 概述 1 1.1.1 课题研究背景 1 1.1.2 SUV简介 1 1.2 SUV市场发展史 1 第二章 中国SUV市场发展现状 3 2.1 中国SUV市场发展概括 3 2.1.1 中国SUV市场发展 3 2.1.2 中国SUV市场的消费需求 3 2.2 SUV细分市场的发展 4 2.2.1 高端SUV和豪华SUV市场 4 2.2.2 小众SUV市场和女性市场 4 第三章 中国SUV市场的竞争分析 6 3.1 中国SUV市场发展的问题和策略 6 3.1.1 SUV市场存在的问题 6 3.1.2 SUV市场面临