misechchs..ppt

参考书目 1.管理信息系统（原书第11版）.肯尼斯C.劳顿,简P.劳顿,薛成华 编译。55元 2.管理信息系统。李一军主编 3.管理信息系统。曹杰主编 管理信息系统的新内容 新生的移动数字化平台 在线服务软件的增长 电子云计算的增长 * The basic point of this graphic is that in order to achieve its business objectives, a firm will need a significant investment in IT. Going the other direction (from right to left), having a significant IT platform can lead to changes in business objectives and strategies. Emphasize the two-way nature of this relationship. Businesses rely on information systems to help them achieve their goals; a business without adequate information systems will inevitably fall short. But information systems are also products of the businesses that use them. Businesses shape their information systems and information systems shape businesses. 这个图形的基本点是，为了实现其业务目标，公司将需要在这方面进行大量投资。走向另一个方向（由右至左)、有一个重要的IT平台，可导致业务目标和战略的变化。强调这种关系的双向性。企业依靠信息系统帮助他们实现目标；一个没有足够的信息系统的企业将不可避免地下滑。但是，信息系统也使用的企业的产品。企业形成他们的信息系统，信息系统形成企业。 * These are some basic background understandings needed for the course. A system refers to a set of components that work together (hopefully). Can students think of systems other than information systems? The point of an information system is to make sense out all the confusing data in the environment, and put the data into some kind of order. Information is an ordered set of data that you can understand and act on. If the students want to get a sense of raw data, show them a stock ticker on a Web financial site. Ask them to tell you what it means? Then show them the current value of the Dow Jones Industrial Index and the SP 500, and its daily trend (or for that matter switch to a 1 year view of either of these indexes). Looking at the indexes students can quickly get a grasp of whether the market is up or down, and they could act on that information. * Emphasize the distinction between information and data. You could, for example, ask several students to list their ages and write the numbers on one side of the board – then you could calculate the ave