《Diesel》.pptVIP

Diesel Deanna Dewitt Caitlin Zimbrick Lauren Stewart Diesel …you buy the brand not the jean International Brand Diesel - prêt-a-porter , seasonal collection, mainly focused on denim 55DSL- sportswear DieselStyleLab-limited edition pieces Diesel Kids- babies, kids, teens; bright colors modern gutsy lines Licensed products: Diesel shades, shoes, time frames, fragrances and cosmetics, writing tools, and jewelry History-“ The Haute Couture of Casual ” 1978-creation 1985-complete acquisition of the company 1990-inception of the global marketing strategy 1995-one of first clothing companies on the internet 1996-Diesel’s first flagship store on New York City’s Lexington Avenue 1998-Advertiser of the Year” award 1999-Diesel’s product lines; Diesel Kids 55DSL 2003-ranked no. 15 among worldwide luxury brands Leader in pioneering new styles, fabrics, manufacturing methods and quality control Growth Over 80 Countries Over 5500 points of sale 300 mono-brand stores (200 are company-owned and the others are partnered with local distributors) Throughout all 5 continents Headquarters: Molvena, North Eastern Italy Employs 3,400 employees worldwide Renzo Rosso- Ranked no.5 -most influential people in the retail industry Targeted Customers Stylistic men and women aged 20-35 Annual income: $50,000-$100,000 Large, urban cities Bridge/ better price zone Independent entrepreneur or innovator who follows their own unique path eccentric man or women who spend amount of money on quality fashion-forward clothing Its in the brand… /#/home/ Diesel’s Marketing Mix product price place promotion Marketing mix Products Several different apparel lines: ~Diesel Style lab (upscale) ~55-DSL (sportswear) ~Diesel kids License name for: ~Accessories including eyewear ~Footwear ~Luggage ~Perfume/cosmetics STAPLE PRODUCT: designer jeans Marketing Mix Price Diesel Jeans range from $100 to $300 a pair Place Diesel products are available in more th