Axium弹簧圈.ppt

研发的历史…… 简短回顾 … ev3 Sapphire: Dec 2002 US Sapphire: Jun 2003 NXT : Feb 2004 Nexus : Jul 2005 Morpheus: Oct 2006 AXIUM?: June 2007 高峰会: July 2006 Global Discovery Process 5 US 关键客户, 市场部, RD, , 质量部门 Helped us frame key questions, key performance criteria, customer evolution + expectations 高峰会: Nov 2006 Physician Interview team consisting of several team members from all over the world Full day: animal lab at UCLA, followed by extensive labs moving forward (16 total) Complete review of design, product positioning Review of competition Commitment and buy-in Weekly Calls Monthly review meetings Six physician evaluators 结果 全球医生自行设计的 优异的表现 简单的选择 多样性 Designed for 12 months ahead: Design = Acute performance, Feel, Durability Global commercial strategy Fundamental shift in product development process * Feel the PErformance * * * Doctor, when we set out to design a new coil from the ground up, one of the things we did first was to take a close look at the coils currently available on the market. When we did this we found that there are four main design dimensions: Diameter…small, medium or large Catheter Compatibility….be it 10, 12, 14, or 18 based Stability…soft or stable coils And Length…. from very short finishing coils to longer coils Does this look accurate that when you are treating an aneurysm and asking for a coil you may be saying “give me a 3mm, GDC-10, UltraSoft, by 6mm”? What these have resulted in in the marketplace are a confusing array of products…different manufacturers, shape names, softness grade names, diameters, catheter compatibility issues, etc… Doctor, how many SKUs do you carry on the shelf? Do you know how and why they are different? * We designed the Axium coil with the clinical situation in mind. Axium is optimized through an innovative progressive coil diameter design that optimizes feel, stability, and softness at all stages of the procedure. This results in fewer SKUs on the shelf without sacrifici