《采购商和供应商的议价能力》.docVIP

买家的讨价还价能力的竞争结构，行业集中度，音量大小，转换成本和访问信息的程度。目前，客户有一个较低的所有者程度的访问信息，因此，供应商的议价能力强。 The bargaining power of buyers is related to the competitive structure, industry concentration, volume size, switching costs, and the extent of access information. At the present, the customers have a lower owner degree of access information, thus suppliers bargaining power is strong. For example, Che Zhanfei works for Blue Power, a company which provides support for modified cars. He said, We mostly display turbo and brakes. The turbo is the power source of the car. Its where the speed comes from. But its not enough to have speed only, so we also display brakes that have high security/hrm/2274.html ratings. Obviously this kind of technology and information of modification is hard to understand by common consumers. On the other hand, it is nominally the status of two sides are equal in all economic activities, but in fact in a competitive market, the buyers bargaining power is also strong, and living in dominant market position. Not mentioned that the normative operation of the market is not enough, the power of the buyers is the largest one in the market, it has the right of accept concessions, discounts and other rights. Therefore, no matter which modification providers, must operate based on brand, strong internal strength, and strengthen the internal and external public relations, in order to improve the bargaining power with the supplier effectively, and improve market competitiveness. 替代品的威胁 4.1.4 The threat of substitutes The threat of substitutes often depends on three factors: the availability of /hrm/ attractive prices; the satisfaction on quality, performance, and other important aspects, the difficulty of buyers turn to substitutes (including the switching costs). For the Gusto Company, alternative substitutes may be the modification clubs, which have not independent operation and did not participate in market competition. For these alternative substitutes, their threat