医疗器械差异化营销策略应用.docVIP

医疗器械产品差异化营销策略及应用 毕业设计（论文） PAGE 14 PAGE 13 医疗器械产品差异化营销策略及应用 摘 要 差异化营销是现代营销策略中最常用的一种。企业在营销中运用“差异化策略”,应明确顾客就是差异,创造顾客就是创造差异,要把科学有效的市场因素细分、定位作为基础,用创新去适应顾客的需求变化,加强营销全过程的管理和控制。从卖方市场到买方市场的转变,使得那种以生产者为中心的企业营销体制、营销理念发生了根本性的变革。在各种利益的驱动下,企业家与经营专家尽情发挥,把“顾客为上帝”的信条变成消费者的实惠。 关键词 医疗器械 差异化 营销模式 Medical devices and application of differentiated marketing strategy ABSTRACT Differential Marketing is the most commonly used modern marketing strategy of a. Enterprises in marketing the use of differentiation strategy should be clear that different customers, creating customer is to create different factors that should be scientific and effective market segmentation, positioning as a basis of innovation to adapt to the changing needs of customers, enhance marketing process management and control. From a sellers to buyers market changes, so that to the producer-centered system of corporate marketing, marketing philosophy has undergone fundamental changes. Driven by a variety of interests, entrepreneurs and business experts to maximize its potential, the customer is God doctrine into consumer benefits. Key Words: Medical Devices ，Differentiation， Marketing model 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc262907125 摘 要 PAGEREF _Toc262907125 \h 2 HYPERLINK \l _Toc262907126 ABSTRACT PAGEREF _Toc262907126 \h 3 HYPERLINK \l _Toc262907127 目 录 PAGEREF _Toc262907127 \h 4 HYPERLINK \l _Toc262907128 第一章 绪论 PAGEREF _Toc262907128 \h 5 HYPERLINK \l _Toc262907129 第2章 企业营销策略类型 PAGEREF _Toc262907129 \h 6 HYPERLINK \l _Toc262907130 2.1 成本领先策略 PAGEREF _Toc262907130 \h 6 HYPERLINK \l _Toc262907131 2.2集中一点策略 PAGEREF _Toc262907131 \h 6 HYPERLINK \l _Toc262907132 2.3 差异化营销 PAGEREF _Toc262907132 \h 6 HYPERLINK \l _Toc262907133 2.3.1 差异化营销概述 PAGEREF _Toc262907133 \h 6 HYPERLINK \l _Toc262907134 2.3.2 差异化营销的特征 PAGEREF _Toc262907134 \h 7 HYPERLINK \l _Toc262907135 第3章 医疗器械差异化营销策略分析 PAGEREF _Toc262907135 \h 7 HYPERLINK \l _Toc262907136 3.1差异化营销策略实施条件 PAGEREF _Toc262907136 \h 7 HYPERLINK \