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开启学生创业新时代 目录 一、背景介绍 ····················································第2页 二、周边市场环境分析·············································第2页 （一）、位置分析··················································第2页 （二）、人口分析··················································第3页 （三）、SWOT分析················································第3页 1、优势·························································第3页 2、劣势·························································第4页 3、机遇·························································第4页 4、挑战·························································第5页 三、助力方介绍···················································第5页 （一）、企业名称··················································第5页 （二）、经营范围··················································第5页 四、成本投入·····················································第5页 五、营业管理·····················································第6页 （一）承载模式···················································第6页 （二）营业分区···················································第6页 （三）培训·······················································第6页 1、业务知识······················································第6页 2、销售技巧······················································第7页 （四）、激励管理··················································第7页 （五）、营销宣传管理··············································第7页 1、宣传··························································第7页 2、营销··························································第7页 2.1、常态化营销···················································第8页 2.2、阶段性营销···················································第9页 七、文化建设····················································第10页 助力生创业企划方案 一 、背景介绍 西南科技大学城市学院是2006年经国家教育部批准的本科层次独立学院，是一所以工科为主，涵盖了工、经、管、文多个学科的应用型大学。由西南科技大学与万博社会事业发展集团共同举办，是以本科层次为主、面向全国统一招生的全日制普通高等学校。学院占地500余亩，批准学生规模8000人坚持“育人为本、质量立校、特色发展、服务地方”的办学理念，发扬中国科技城绵阳的科技创新精神，在教学、科研、社会服务与国际交流诸方面，全方位地为现代化城市建设作贡献。 （二）、人口分析 城市学院学生7200人左
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