视知觉规律在包装设计中的运用_顾燕.pdfVIP

PACKAGING ENG INEER ING Vol. 29 No. 2 2008. 02 视知觉规律在包装设计中的运用 顾燕, 张杰 (, 102600) : 分析了研究视知觉的形成过程和视知觉规律, 阐述了视知觉在包装设计中的重要作 , 并 通过实例分析运 图形色彩 2种视觉语言进行包装设计的具体方法强调设计师应该从视知觉的 特征中寻找设计的突破口, 将包装设计改进得更符合人的生理和心理需求 : 包装设计; 视知觉; 心理 : TB482 : B : 1001- 3563( 2008) 02- 0168- 02 App lica tion o f V isua l P erception Ru les in P ackag ing D esign G U Yan, ZHAN G J ie ( Beijing Institute of Gr ph ic Communic tion, B eijing 102600, Chin ) Ab stract: The form ing course nd the b sic ch r cteristic of visu l perception w ere stud ied. The mi - port n t function of visu l perception in p ck ging design w s discussed. Them ethod of p ck ging des ign u- s ing gr ph nd color visu l l ngu ge were discussed through c se study. It w s em ph sized th t designers should seek the bre k ing through point of design from the ch r cteristic of visu l perception to mi prove p ck- ging des ign to con form to hum n s physiologic l nd psychologic l dem nds. K ey w ords: p ck ging design; visu l perception; psychology , , / 0 , 2, , / 0 , / 0, , , , , , , ? 63% ) ) ) , , , , , , , [ 1] , 1