商务英语函电 教学配套课件 王维平 chapter 1 chapter 1.pdfVIP

Chapter 1 Fundamentals of Business Communication Contents 1 Learning Aims 2 Background Information 3 Letter 4 Fax 5 Email 6 Others Learning Aims  Have a concept of several most popular business letter forms in modern society;  Know the basic layout, format, components and writing principles of business letters;  Learn how to address an envelope;  Get to know some other common communication methods, like Skype and MSN. The underlying principle of business communication • Clear • Well thought out message • Fast Casual v.s. Formal: common points • Proper salutations are still a part of both kinds of writings’ etiquette. • Understanding how to compose the letters body by using introduction, supporting and closing paragraphs helps to effectively illustrate a business idea. • Using communication strategies--from persuasive phrases to the proper wording --to help convince or appease the reader. Parts of a Business letter 1. Letterhead （信头） 2. Reference and Date Line （编号和日期） 3. Inside Name and Address （封内名称和地 址） 4. Salutation （称呼） 5. Letter Body （正文） 6. Complimentary Close （结尾敬语） 7. Signature （签名） Some other parts 8. Attention Line （经办人） 9. Subject Line/Caption （事由） 10. Reference Notation （经办人代号） 11. Enclosure/Encl. （附件） 12. Carbon Copy Notation/CC （抄送） 13. Postscript /P.S. （附言） Letter 1 Letter head