物流二级课后翻译1-10.pdfVIP

Essay 1 How to develop and manage business 如何发展和管理生意 The underlying principles in business making are open marked competition and cost control. Usually, it is easier for cost reduction than market developing as the strength and credibility of a company determine its market share and competitiveness, which will take time to develop. On the other hand, how to manage relationship with your existing clients is also crucial to your future business success as it ensures ongoing business opportunities and brings stable cash flows for your future business development, such as enlarging your existing operations and acquiring necessary assets. Therefore, how to handle special business orders and customer demands are key skill to develop in the current competitive business environment. 生意最根本的原则就是公开竞争和成本控制。通常，削减成本较市场开发容易些，因为一家公司 的（业务和财务等）力量或信誉决定了它的市场占有率和竞争力，而这两者都是需要时间去发展 完成的。从另一方面来看，如何管理你现有的客户对将来的生意同样至关重要,因为他们会确保你 今后的生意机会并带来先现金流，比如扩大现有的运作模式和提供所需的资产等。因此，如何利 用特别的商业订单和客户的需求成为在现在这个充满竞争的商业环境里获得发展的钥匙。 For example, if you are the manger of a company making sales to two firms. One of them makes purchase once a year. Its ordered volume is relative big, and the payment is usually on time. On the contrary, the other firm wishes to reduce its inventory therefore decide to purchase your goods more frequently but in smaller lots with lower price and higher demand for quality. In the latter case, you may have to spend a lot more efforts and capital to meet its requirement. 例如，如果你是一个负责向两个公司进行销售的经理。其中一个每年只购买一次，他的购买数量 非常大，而且他的付款也很准时。与此相反，另一家公司希望减少他的总量，因此希望通过与你 购买产品时能够频繁的但是数量少、价格低品质却要较高。最后，你会发现你需要花费很多的努 力和投资在他的需求上面。 Essay 2 What is logistics 物流是什么？ Nowadays, logistics is a favored topic and is widely considered to be an important element for a port city’s economic development an