黄岩蜜橘产业化发展现状及存在的问题研究毕业论文.docVIP

毕业论文 （20_ _届） 黄岩蜜橘产业化发展现状及存在的问题研究 摘 要 黄岩蜜橘曾经是享誉国内外的著名果品,拥有悠久的种植历史和优良的品质，千百年来的久负盛名逐渐在黄岩地区形成了一种独特的文化-橘文化，对黄岩人来说，蜜橘不仅仅是一种水果，更是一种文化，一种标志，黄岩更是被称为蜜橘之乡,享誉海外，其品牌效益更是为黄岩创造了巨大的经济价值,改善了黄岩人民的生活水平。 黄岩蜜橘虽然有着辉煌的历史，可是近几年却不敌周边地区临海的蜜橘，从此一蹶不振，每年都是走下坡路，身为一个黄岩人我觉得很惋惜，其衰败的原因有很多，为了使黄岩蜜橘这一文化和品牌能够传承下去，更深入的挖掘黄岩蜜橘文化,展示黄岩蜜橘的风采。本文通过对黄岩蜜橘的兴盛与衰败进行分析和研究,找出黄岩蜜橘衰败的主要原因以及发展过程中存在的一些问题，为黄岩蜜橘再度名扬海外出谋划策，并以黄岩蜜橘与周边的临海蜜橘相比较,分析两者的长处与短处,取长补短,借鉴临海蜜橘成功的经验和对策,并加以创新,开创一条适合黄岩蜜橘发展的产业化发展道路,重振黄岩蜜橘。 关键词：黄岩蜜橘；产业化发展；科技创新；销售渠道； Abstract Huangyan tangerine was once famous at home and abroad of famous fruit, it has a long history and excellent quality of planting, for thousands of years, the famed in huangyan area gradually formed a unique culture - orange culture, in huangyan people, tangerine is not only a kind of fruit, is also a kind of culture, a symbol and huangyan is called tangerine, famous hometown of overseas, its brand-name benefits but also for huangyan created a huge economic value, improve the huangyan peoples standard of living. Huangyan tangerine, despite its glorious history, but in recent years but not surrounding areas of tangerine, linhai nixonian levels, every year is downhill, as a huangyan person I feel very sorry, the decline of the many reasons, in order to make the huangyan tangerine the cultural and brand can pass, more in-depth mining huangyan tangerine culture, showing the huangyan tangerine of elegant appearance. This article through to the prosperity and decline huangyan tangerine are analyzed and studied, find out the main cause of the huangyan tangerine decline and development process of problems of famous overseas for huangyan tangerine again, and to advise the huangyan tangerine and the surrounding linhai tangerine compared to the analysis of their strengths and weaknesses and complement each other, draw lessons from the successful experience of linhai tangerine and countermeasures, and tries to innovation, initiate a suitable huangyan tangerine road of development, renew the huangyan