宁波高教园区周边酒店顾客满意度的调查研究毕业论文.docVIP

毕业论文 （20_ _届） 宁波高教园区周边酒店的顾客满意度的调查研究 摘要 随着我国经济的快速稳定发展，综合国力的提升，我国国民的生活水平也得到了大幅度的提高，人们开始有能力并且更多的关注生活的质量，追求安全健康的生活。吃穿住行，住宿作为人们最基本消费活动之一，也必须符合人们对其质量提出的要求，宁波高教园区的人口密度庞大，市场前景广大，顾客满意度的调查对于高教园区周边酒店成功经营具有十分重要的意义。在此背景之下，本文采用问卷调查、观察、实地考察等方法，将顾客满意度理论在酒店经营进行应用研究，为酒店的成功经营提供方法和策略。本文首先通过对顾客满意度、酒店研究的回顾，初步建立了酒店顾客满意度测评指标体系。其次，通过问卷调查、实地考察确立修正后的酒店顾客满意度测评指标体系。然后，通过对调查问卷的整理，了解到顾客对各项指标重要性的看法。再次，根据此指标体系，对宁波高教园区酒店顾客满意度进行了测评，通过统计分析结果表明:环境清洁、价格合理、服务良好、厕所清洁、休息设施配套、活动内容多样化等是急需改进和提高的方面。最后，对研究进行总结，并根据这些结论提出了提高酒店顾客满意度的途径和策略;论文最后指出了研究的创新和不足，并对顾客顾客满意度测评研究做进一步的展望。 关键词：宁波高教园区，酒店，顾客满意度 Abstract With Chinas rapid economic development, the comprehensive national strength of ascension that Chinas national standard of living also got substantially rise, people begin to have the ability and more attention to the quality of life, pursuit is safe and healthy life. Food and clothing lives row, accommodation as one of the most basic consumption activities people, also must conform to the people on the quality of the request, Ningbo city-university-town the population density of huge, market prospect broad, the customer satisfaction investigation for city-university-town surrounding hotel success management has the extremely vital significance. In this context, this paper adopts questionnaire investigation, observation, on-the-spot investigation methods, etc will be customer satisfaction theory in hotel management applied research for the hotel to provide the successful management method and strategy. This paper firstly based on customer satisfaction, hotel study reviews, primarily established hotel customer satisfaction assessment index system. Secondly, through the questionnaire and on-the-spot investigation to establish the amended hotel customer satisfaction assessment index system. Then, through the questionnaire filing, understanding to the customer of the evaluation indexes of the importance of views. Again, according to the index system for ningbo city-university-town hotel satisfaction degree evaluation,