深圳零奔洋公司外贸发展前景分析论文.doc

长沙民政职业技术学院 毕业实践报告 题 目：深圳零奔洋公司外贸发展前景分析 毕业论文 毕业设计 毕业专题 √ 类 型： 指导老师： 谢风琪 系 别： 经济贸易系 班 级： 国贸0932 学 号: 12、 17、 24 姓 名: 易胜兰、倪婉、欧梦华 二0一二 年 五 月 十 日 目 录 摘要····························································1 关键词··························································1 前言····························································1 一、深圳零奔洋公司简介···········································1 二、深圳零奔洋公司对外贸易现状········································2 （一）公司产品结构···················································2 （二）公司出口市场现状················································3 （三）公司客户来源渠道···············································4 三、深圳零奔洋公司外贸发展的制约因素··································5 （一）企业自身的因素·················································5 1.内部管理存在漏洞···················································5 2.价格优势不明显·····················································5 3.缺乏核心技术·······················································6 4.员工积极性普遍较低·················································6 （二）外部因素·······················································6 1.人民币升值使出口压力加大···········································6 2.燃油，原材料和劳动力的价格普遍上涨·································6 3．同行之间的竞争加大················································6 4.各国对LED产品的要求提高············································6 5.全球受欧债危机影响，经济不景气······································6 6.贸易保护主义和绿色壁垒·············································7 四、深圳零奔洋公司外贸发展面临的机遇··································7 （一） 国家政策扶植推动LED产业快速发展·······························7 （二）社会发展进入绿色消费时代········································7 （三）各国出台政策提倡使用LED产品···································7 （四）国内外展会的举办················································7 五、零奔洋公司进一步发展的对策········································8 （一）完善企业管理体制，严格控制产品质量·······························8 （二）提高员工的生活待遇，增强员工的幸福感···························8 （三）提高企业自主创新能力···························