华丰食品公司品牌推广策划书.docVIP

概要 在市场竞争日益激烈产品和服务日趋同质化的今天，品牌作为一个企业形象的代号，已成为一个企业扩大市场份额，增强市场竞争力的有力武器。在此次品牌策划推广大赛中，我们本着从实践中学习知识，从实践中获取经验的心态，本着“以科技为先导、以质量为灵魂、以创新为动力”的运营原则，着力在三水校区推广华丰食品品牌，提高华丰食品在广商三水校区大学生中的知名度，策划书针对广商三水校区特定的消费环境，对大学生这一特定的消费群体的消费心理、消费偏好做了细致而深入的市场调研分析，在此基础上确定品牌推广的营销战略。 Summary Increasingly competitive in the market products and services to the growing homogenization of today, the brand image as a business code, has become an enterprise to expand market share, and enhance market competitiveness of the powerful weapon. Planning to promote the brand in competition, we learn from practice in knowledge, gaining experience from the practice of mind, the spirit of science and technology as guide, quality as the soul of innovation as a driving force operating principles, focus on the Sanshui district huafeng food brands to promote and enhance food huafeng Sanshui district in Canton to the visibility of university students, plan to book for the broad consumer Sanshui district specific environment for students of this particular consumer groups, consumer psychology, consumer preferences have done a detailed and in-depth market research analysis, to determine on the basis of brand marketing strategy. 目录 CONTENTS 第一部分 华丰食品公司简介 Huafeng Food Company Profile .................1 第二部分 模拟公司概况及其组织架构 总述 Summary...............................。............1 二、公司概况及其组织架构 Company Profile and Organization Structure..。.......1 第三部分 营销环境分析 Market Analysis.....................................3 一.宏观环境分析 Macro-Environment Analysis.....................3 二．行业分析 Industry Analysis....................................3 三．竞争者分析 Competitors Analysis...............................5 四．消费者分析 Consumers Analysis...................................7 五.产品分析 Product Analysis..............................13 第四部分 营销目标 Marketing objectives...........................17 第五部分SWOT分析 SWOT Analysis.........................................19 第六部分 目标市场战略 Target market