【硕士论文】视觉情绪的折射——谈我毕业海报创作中的图形表现探索.pdfVIP

南京艺术学院硕士学位论文 摘 要 本文通过对我毕业设计创作过程及创作手法探索的思考及介绍，借以对公益 海报图形创意和主题的关系进行阐述，分析运用不同的创作表现手法，对创作主 题能起到不同的作用和视觉效果。尤其在同一种主题系列海报的表现中，同一种 图形元素的不同形式语言表达及多种风格的推敲探寻，将会得到意想不到的效果， 产生出与众不同的视觉情绪，达到创作者与观众的共鸣。我认为在一幅海报作品 中，视觉情绪的强弱对其艺术效果有着决定性的作用，值得设计师在创作实践中 好好的研究。因此，本文研究的重点放在 “图形与视觉情绪折射”的探讨上，通 过三个章节的论述及论证，本文在结尾中提出了在海报设计中应该注重图形的视 觉情绪表现，并切合主题合理而巧妙地运用好图形，使之产生强烈的效果，更好 的传达出现代海报的信息，以便能够更好地符合当代社会的需要和人们的视觉审 美情趣。 【关键词】：公益海报、图形语言、视觉情绪 南京艺术学院硕士学位论文 Abstract In this paper, I graduated from design through the creative process and creative way to explore the thinking and introduced to the public posters on creative graphics and themes of the relationship, analysis of the creative use of different methods of creative theme to play different roles and visual effects.In particular, the theme in a series of posters with the performance, the same kind of different forms of graphic elements and language to explore a variety of styles of scrutiny, will be an unexpected effect, produce a distinctive visual mood of the author and the audience reached resonance.I think that works in a poster, visual emotional effect of the strength of their art has a decisive role, it is creative designers take a good look at the practice. Therefore, this study focused on the mood of refraction and visual graphics, Discussion on the paper through three chapters, and feasibility studies, this paper put forward at the end of the design of the poster should focus on the visual mood of the performance of graphics and with the theme of reasonable and clever use of good graphics, to produce strong results and better convey the message of modern posters in order to better meet the needs of contemporary society and peoples visual aesthetic taste. Key words：Public posters；Graphic Language；Visual emotio